Guide – Verified Questions & Exam Concepts.
coarse-grained level of product ~CORRECT ANSWER~description od a Product
at the level that captures the Product essence - the information considered critical
to develop and launch a winning product
excel ~CORRECT ANSWER~v. To do well; to be better or greater than others.
eg: In which areas the product is going to excel?
Product value ~CORRECT ANSWER~The worth assigned to the product by the
customer
Q: which needs will the product address?
What value does the product add?
feasible ~CORRECT ANSWER~reasonable; capable of being carried out
lock in customers ~CORRECT ANSWER~making it difficult or expensive for
customers to switch to another product
sources of revenue ~CORRECT ANSWER~sales and fees earned
target price ~CORRECT ANSWER~price based on customers' perceived value for
the product and the price that competitors charge
,Q: what is the target price?
competitors ~CORRECT ANSWER~companies in the same industry that sell
similar products or services to customers
springboard ~CORRECT ANSWER~1. An object used to power/spring a gymnast
over something.
2. a beginning from which an enterprise is launched
Unique selling point ~CORRECT ANSWER~Any aspect of a product that makes
it stand out form those offered by rival businesses,
Any aspect of or characteristic of a product that differentiates it from the
competition. Firms will often want to stress this in their marketing.
Product Vision ~CORRECT ANSWER~a brief statement of the desired future
state that would be achieved through the project initiative.
Pichler: The vision should communicate the essence of the future product in a
concise manner and describe a shared goal that provides direction but is broad
enough to facilitate creativity.
Should be: shared and unifying: people are connected, bound together by a
common aspiration; broad and engaging: goal that guides the development
efforts but leaves enough room for creativity, consensus driven goal; short and
sweet: less is more
, consensus-driven approach ~CORRECT ANSWER~team works together to build
a vision around what they are building
yields ~CORRECT ANSWER~Makes, creates, produces; Arrow in chemical
equation
overspecified ~CORRECT ANSWER~very complex
Pichler: resist the temptation to provide too much detail or to overspecify the
product. More functionality is discovered and captured in the product backlog as
the projekt progresses.
Elevator Pitch ~CORRECT ANSWER~Very concise presentation of an idea
covering all of its critical aspects, and delivered within a few seconds (the
approximate duration of an elevator ride)
identify your goal
explain what you do
communicate your uniqueness
engage with a question
put it all together
practice
Moore's elevator test - if you can not explain your product in the time it takes us
to ride up,the vision od likely to be too long or complex.