Accurate Answers
B2B correct answer Business to Business. Private events not open to the public. tend to be national or
international.
Exhibition correct answer same as trade shows, trade fairs, and expositions.
hosted buyer correct answer attendee of trade show that is pre-qualified as having the buying influence
and or having the authority to make a purchasing decision. they have all or most of their travel expenses
covered by the show management company or exhibitors/ sponsors. the exhibition organizer in return
schedules meetings between these attendees and suppliers to conduct business.
B2C correct answer Business to Consumer. shows are open to the public. requires more marketing. tend
to be more local or regional.
consolidation shows correct answer combined or mixed. Open to both industry buyers and the General
Public.
exhibition management key players correct answer the exhibition organizer, the facility manager, and
the general service contractor.
exhibition organizer ( the exhibition management company) correct answer may be a trade Association,
a company subcontracted to the trade Association, or separate company organizing the show as a profit-
making venture. the exhibition management staff member in charge of the entire exhibit area is called
the exhibit manager and is responsible for all aspects of managing the show.
facility manager correct answer facilities range from small hotels with limited meeting Space to large
convention centers. facilities also include adjacent lodging and entertainment facilities that are used by
the exhibitors and visitors. this person typically known as a convention service manager or event
manager will assist the show manager in arranging the show's logistical details.
general service contractor correct answer also known as an official exhibit service contractor or
decorator, provides products and services to the exhibition management company and the show's
, exhibitors. their services are often key to the success of a show. Once selected this person will provide
the exhibition management and exhibitors with a list of services supplied by the contractor or other
subcontractors.
exhibitions: key players working together correct answer the general service contractor, in conjunction
with the exhibition management company, usually develops an exhibitor service manual that
encompasses all details that an exhibitor needs to plan and Implement an exhibit program for the show.
it also includes the forms needed to order services from the service contractors and the rules and
regulations of the exhibition management company, Convention Center or hotel, and the local
government.
considerations in planning a trade show correct answer location, shipping and storage, marketing and
promotion, technology, risk and crisis management.
service contractors correct answer for exhibitions and events to be produced smoothly and efficiently,
the producers and managers must rely on Professional ________ to give the event / show manager and
the exhibitors the tools necessary to be successful.
anyone who provides a product or service for the exhibitor or show / event management during the
actual show or conference. they can be the florist, the Electrical Company, the registration company,
staffing agency, and just about every service you can think of.
are the backbone of the exhibition / event / conference industry.
general service contractor (GSC). Also called the official show contractor or Exposition Services
contractor. correct answer an organization that provides event management and exhibitors with a wide
range of services, sometimes including, but not limited to, installation and dismantling, creating and
hanging signage and Banners, laying carpet, Drayage, and providing Booth / stand furniture, registration,
food and beverage areas, lounges, and special areas.
color schemes, visual treatments, and types of materials all come from the mind of the _____.
Material Handling / Drayage correct answer Services performed by GSC include delivery of exhibit
materials from the dock to assigned space, removing empty crates, returning crates at the end of the
event for re-crating, and delivering materials back to the dock for Carrier loading. It is a two-way charge,
incoming and outgoing.
exhibitor service manual/kit correct answer created along with the show organizer. This is a compilation
of all the show information, such as dates, times, rules, and regulations for both the show manager and