Questions with Accurate Answer
Business Value correct answer measured by what outcomes are expected by the business
Strategic Pla correct answer the process by which an organization develops its long-range plan of action
Development Role correct answer Answers "How will we achieve our organizations mission through our
meetings"
Usually part of senio leadership, actively involved in the process, develops goals for the organization
Implementation Role correct answer Answers "How will this event achieve org goals?"
typical role for meeting planner, need to fully understand the strategic goals, develops objectives for
goals
Primary Elements of Stategic Planning correct answer Discover, Analysis, Planning
Discovery correct answer developing a deep understanding of the organization, including trends,
business objectives, historical and cultural issues, business cycle, current processes, business
environment, purpose and internal/external assesment
Analysis correct answer required foundation of data; collect, review and analyze data discovered while
researching the organization
Planning correct answer Develop strategic plan based on data recovered and analysis of said data
SMARTER Objectives correct answer Specific, Measurable, Attainable, Relevant, Time-based, Ethical,
Recorded
Mission Statement correct answer defines purpose of an org; remains unchanged over time
,Goals correct answer broad and general, expected achievements/outcomes over the long term horizon;
used to achieve mission
Objectives correct answer specific and narrow, used to achieve goal; tie directly to evaluation measures
Feasibility Factors correct answer Internal: history, financial, human resources, stakeholder
commitment, makerting/brand considerations
External: Audience, industry, economy, legislation/regulation, risks
Feasability Requirements correct answer Resources required: financial, human, marketing and PR, Tech,
Logistical, Event Specific, Legal/Regulatory, eval, sustainability, safety and security
Financial Requirements correct answer -what are the financial needs for the event
-how will financial needs be met
-when will needs be met
Huamn Resource Requirements correct answer -who will produce event and are they equipped
-who needs to be consulted and are they available
-is your team adequately trained
Marketing and PR Requirements correct answer -how does the event reflect/enhance stakeholder
relationships
-how and to whom will the event be promoted
-restrictions/guidelines for promotion
-promotion resources
-how will results be evaluated
Technological Requirements correct answer -Pre/On-site/post Technolog needs
-tech expertise required
, Logistical Requirements correct answer -destination and venue requirements
-resources your participants require (accom, f&b, ADA, etc)
Event Specific Requirements correct answer -content and entertainment
Legal Requirements correct answer -local govt
-contracts
-permits
Evaluation Requirements correct answer -how will success be measured
Sustainability Requirements correct answer -how to execute a sustainable event
-what are the local challenges
Safety & Security Requirements correct answer -risk assessment
-outside security needs
-insurance needs
Financial Summary correct answer Includes: funding source, budget, response to shortfalls, cash flow,
currency and exchange risk
Monitoring the Strategic Plan correct answer - Determine Key Performance Indicators (How will we
know if we have accomplished the objective/KPI?)
- Monitoring Tools and Processes (How will we measure and at what frequency?)
- Feedback and Modification Processed (Do we need revisions and how to communcate revisions?)
Strategic Meetings Management Plan (SMMP) correct answer - Involved developing and applying an
organized system or policies, procedures, tools that enable an org to reuce cost, leverage overall
spending and provide optimum service