Certified Meeting Professional (CMP) Exam -
Domain A: Strategic Planning Questions with
Accurate Answers
Strategic Planning correct answer The comms process that captures an organization's aspirations and
guides its activities; it's a long-range call to action
(EIC 9, p. 2)
Strategic Meetings Management Program (SMMP) correct answer A focused, on-going approach to
increase efficiency and reduce costs across the organization for all of its events.
Includes developing an organized system of policies, procedures, and tools
(EIC 9, p. 4)
Elements of Strategic Planning (3) correct answer Discovery: acquiring a deep understanding of the org
(goals, history, processes, culture, trends)
Analysis: collecting a variety of data to make sound foundational decisions (finances, past event results,
policies, decision processes)
Planning: development of the event's strategic plan (event goals/objs, business environment,
implementation plan, sales/mrkt/comms plan, financial plan, KPIs)
(EIC 9, p. 2)
SMART(ER) Goals/Objectives correct answer Methodology for developing goals and objectives:
Specific
Measurable
Attainable
, Relevant
Time-based
Ethical
Recorded
(EIC 9, p. 3)
Meeting Feasibility/Viability Criteria correct answer Internal Factors:
History of events/meetings
Financial feasibility
Role of event in overall strategy
Human resources
Executive-level commitment
Marketing and brand alignment
External Factors:
Prospective audience/participants
Industry trends
Economic climate
Industry legislation and regulations (healthcare and govt)
Economic and social impact on host community
Risks
(EIC 9, p. 5)
Key Performance Indicators correct answer The quantifiable metrics a company uses to evaluate
progress toward critical success factors
Examples: Survey response rates, social media stats, final registration numbers
Domain A: Strategic Planning Questions with
Accurate Answers
Strategic Planning correct answer The comms process that captures an organization's aspirations and
guides its activities; it's a long-range call to action
(EIC 9, p. 2)
Strategic Meetings Management Program (SMMP) correct answer A focused, on-going approach to
increase efficiency and reduce costs across the organization for all of its events.
Includes developing an organized system of policies, procedures, and tools
(EIC 9, p. 4)
Elements of Strategic Planning (3) correct answer Discovery: acquiring a deep understanding of the org
(goals, history, processes, culture, trends)
Analysis: collecting a variety of data to make sound foundational decisions (finances, past event results,
policies, decision processes)
Planning: development of the event's strategic plan (event goals/objs, business environment,
implementation plan, sales/mrkt/comms plan, financial plan, KPIs)
(EIC 9, p. 2)
SMART(ER) Goals/Objectives correct answer Methodology for developing goals and objectives:
Specific
Measurable
Attainable
, Relevant
Time-based
Ethical
Recorded
(EIC 9, p. 3)
Meeting Feasibility/Viability Criteria correct answer Internal Factors:
History of events/meetings
Financial feasibility
Role of event in overall strategy
Human resources
Executive-level commitment
Marketing and brand alignment
External Factors:
Prospective audience/participants
Industry trends
Economic climate
Industry legislation and regulations (healthcare and govt)
Economic and social impact on host community
Risks
(EIC 9, p. 5)
Key Performance Indicators correct answer The quantifiable metrics a company uses to evaluate
progress toward critical success factors
Examples: Survey response rates, social media stats, final registration numbers
