13/06/2025, 11:08 MBA-FPX 5012 FM Assessment3-1. Marketing Management ELABORATED EXAM WITH ACCURATE AND VERIFIED ANSWER…
MBA-FPX 5012 FM Assessment3-1. Marketing
Management ELABORATED EXAM WITH
ACCURATE AND VERIFIED ANSWERS (2025)
Save
Terms in this set (188)
Process of establishing and feeding a sustainable
Strategic Planning linkage between available resources and objectives
for a given organization
1. mission statement
2. internal and external analysis
5 things to effectively plan 3. goals and objectives setting
4. strategies selection and business portfolio drafting
5. marketing plan
Drafted considering the medium/long run (3-5 year,
Strategic plans
even 10)
Operational plans Drafted considering the short term (usually 1 year)
3 Planning phases Planning, implementation, control
-focus on limited # of goals
-stresses major policies and values
Good mission statement
-long-term view
-short, memorable, meaningful
Mission statement Nike: "to bring inspiration and innovation to every
example athlete in the world"
Analysis of the external environment. Who are your
External analysis
competitors and what do they do?
https://quizlet.com/1053985141/mba-fpx-5012-fm-assessment3-1-marketing-management-elaborated-exam-with-accurate-and-verified-answers-2025… 1/18
,13/06/2025, 11:08 MBA-FPX 5012 FM Assessment3-1. Marketing Management ELABORATED EXAM WITH ACCURATE AND VERIFIED ANSWER…
1. Porter's 5 Forces
2. SWOT analysis
Models for external
3. PEST analysis
anaylsis
4. Competitors analysis
5. Market analysis
Threat: Potential new entrant and substitutive
products
Porter's 5 Forces
Negotiating power: suppliers and buyers
Other: Industry competitors (rivalry among them)
Potential competitors Entry barriers like economies of scale, laws, brand
(Porter's) loyalty, switching costs...
Substitutive product Alternative offerings with similar ratio price/quality,
(Porter's) changes in the distribution model, fashions and trends
Firm is dependent on supplier by price, quality and
Supplier's power (Porter's)
availability of their products
Consumers' power Size and volume of the buyers, buying frequency..
(Porter's)
-Threats and opportunities: external analysis
SWOT analysis
-Strengths and weaknesses: internal analysis
Favorable trend in the environment that should enable
Opportunity (SWOT) the business to enjoy a competitive advantage. Ex:
increasing usage of existing customers
Non-favorable trend in the environment that could
Threat (SWOT)
lead to competitive disadvantage. Ex: competitors
Positive aspects of the organization. Ex: technology,
Strength (SWOT)
image, quality, reputation
Negative aspects in the organization that may have an
Weakness (SWOT) impact in the ability to perform business. Ex: small
market share
https://quizlet.com/1053985141/mba-fpx-5012-fm-assessment3-1-marketing-management-elaborated-exam-with-accurate-and-verified-answers-2025… 2/18
, 13/06/2025, 11:08 MBA-FPX 5012 FM Assessment3-1. Marketing Management ELABORATED EXAM WITH ACCURATE AND VERIFIED ANSWER…
Political factors
Economic factors
PEST analysis
Social factors
Technological factors
Political factors (PEST) Monopoly, taxes, environmental protection laws...
Economic factors (PEST) Inflation, employment levels, available income...
Demography, income distribution, social mobility,
Social factors (PEST)
welfare levels...
Technological factors Discoveries, innovation, speed of tech. development,
(PEST) availability of technology...
1. Competitors identification
2. strengths and weaknesses
Competitors analysis
3. strategies
4. reaction patterns
1. Consumer behavior (what, who, where, how much...
they buy)
2. market characteristics (size, location, substitutive
Market analysis
products, economic scenario)
3. market environment (technology, culture, economic
trends)
-Stars: fast growth, big share,
goal to maintain leadership
-Question marks: fast growth,
small share, goal to build market
Growth-Share Matrix share
(Boston Consulting Group) -Cash cows: slow growth, big
share, goal to harvest
-Dogs: slow growth, small share,
low/no profitability, should
abandon
https://quizlet.com/1053985141/mba-fpx-5012-fm-assessment3-1-marketing-management-elaborated-exam-with-accurate-and-verified-answers-2025… 3/18
MBA-FPX 5012 FM Assessment3-1. Marketing
Management ELABORATED EXAM WITH
ACCURATE AND VERIFIED ANSWERS (2025)
Save
Terms in this set (188)
Process of establishing and feeding a sustainable
Strategic Planning linkage between available resources and objectives
for a given organization
1. mission statement
2. internal and external analysis
5 things to effectively plan 3. goals and objectives setting
4. strategies selection and business portfolio drafting
5. marketing plan
Drafted considering the medium/long run (3-5 year,
Strategic plans
even 10)
Operational plans Drafted considering the short term (usually 1 year)
3 Planning phases Planning, implementation, control
-focus on limited # of goals
-stresses major policies and values
Good mission statement
-long-term view
-short, memorable, meaningful
Mission statement Nike: "to bring inspiration and innovation to every
example athlete in the world"
Analysis of the external environment. Who are your
External analysis
competitors and what do they do?
https://quizlet.com/1053985141/mba-fpx-5012-fm-assessment3-1-marketing-management-elaborated-exam-with-accurate-and-verified-answers-2025… 1/18
,13/06/2025, 11:08 MBA-FPX 5012 FM Assessment3-1. Marketing Management ELABORATED EXAM WITH ACCURATE AND VERIFIED ANSWER…
1. Porter's 5 Forces
2. SWOT analysis
Models for external
3. PEST analysis
anaylsis
4. Competitors analysis
5. Market analysis
Threat: Potential new entrant and substitutive
products
Porter's 5 Forces
Negotiating power: suppliers and buyers
Other: Industry competitors (rivalry among them)
Potential competitors Entry barriers like economies of scale, laws, brand
(Porter's) loyalty, switching costs...
Substitutive product Alternative offerings with similar ratio price/quality,
(Porter's) changes in the distribution model, fashions and trends
Firm is dependent on supplier by price, quality and
Supplier's power (Porter's)
availability of their products
Consumers' power Size and volume of the buyers, buying frequency..
(Porter's)
-Threats and opportunities: external analysis
SWOT analysis
-Strengths and weaknesses: internal analysis
Favorable trend in the environment that should enable
Opportunity (SWOT) the business to enjoy a competitive advantage. Ex:
increasing usage of existing customers
Non-favorable trend in the environment that could
Threat (SWOT)
lead to competitive disadvantage. Ex: competitors
Positive aspects of the organization. Ex: technology,
Strength (SWOT)
image, quality, reputation
Negative aspects in the organization that may have an
Weakness (SWOT) impact in the ability to perform business. Ex: small
market share
https://quizlet.com/1053985141/mba-fpx-5012-fm-assessment3-1-marketing-management-elaborated-exam-with-accurate-and-verified-answers-2025… 2/18
, 13/06/2025, 11:08 MBA-FPX 5012 FM Assessment3-1. Marketing Management ELABORATED EXAM WITH ACCURATE AND VERIFIED ANSWER…
Political factors
Economic factors
PEST analysis
Social factors
Technological factors
Political factors (PEST) Monopoly, taxes, environmental protection laws...
Economic factors (PEST) Inflation, employment levels, available income...
Demography, income distribution, social mobility,
Social factors (PEST)
welfare levels...
Technological factors Discoveries, innovation, speed of tech. development,
(PEST) availability of technology...
1. Competitors identification
2. strengths and weaknesses
Competitors analysis
3. strategies
4. reaction patterns
1. Consumer behavior (what, who, where, how much...
they buy)
2. market characteristics (size, location, substitutive
Market analysis
products, economic scenario)
3. market environment (technology, culture, economic
trends)
-Stars: fast growth, big share,
goal to maintain leadership
-Question marks: fast growth,
small share, goal to build market
Growth-Share Matrix share
(Boston Consulting Group) -Cash cows: slow growth, big
share, goal to harvest
-Dogs: slow growth, small share,
low/no profitability, should
abandon
https://quizlet.com/1053985141/mba-fpx-5012-fm-assessment3-1-marketing-management-elaborated-exam-with-accurate-and-verified-answers-2025… 3/18
