PUR 3000 UF FINAL EXAM QUESTIONS & ANSWERS
Of the five factors presented in "Diffusion of Innovation" that influence a person's
evaluation of a product or idea, which factor emphasizes the degree to which an
innovation is perceived as better than the idea it replaces. - Answers :Relative
Advantage
The theory/perspective that focuses largely on messages contrary to one's
predispositions - Answers :Cognitive dissonance
(T/F) Picking up a pamphlet or reading an in-depth newspaper article is an example of
the "interest stage" of the adoption process. - Answers :True
Mass media have the most influence in what stages of the adoption process? - Answers
:Awareness and interest
Changing attitudes would be considered an Objective of Communication. - Answers
:True
Trade show booths would be an example of a method to reach active information-
seekers. - Answers :true
Most communication models have five basic elements: source, encoder, signal,
decoder, and - Answers :destination
Aristotle's ideas of "ethos" deals with notion of credibility. - Answers :true
When the media provides the public subjects to think about, this is known as - Answers
:Agenda Setting
Traditionally, agenda setting is known as how journalists select certain facts, themes,
treatments, and even words to "frame" a story. - Answers :false
Cultivation of key opinion leaders before a new product is publicly announced is
important because - Answers :Journalists often ask and rely on them for knowledgeable
statements
It is considered permissible and ethical as part of the persuasion process to advocate
for something you do not believe in as long as you're being well compensated. -
Answers :false
once self interest is involved, opinion is - Answers :not easily changed
The media- dependency theory applies to - Answers :People who have no prior
information or attitude disposition regarding a subject.
Of the five factors presented in "Diffusion of Innovation" that influence a person's
evaluation of a product or idea, which factor emphasizes the degree to which an
innovation is perceived as better than the idea it replaces. - Answers :Relative
Advantage
The theory/perspective that focuses largely on messages contrary to one's
predispositions - Answers :Cognitive dissonance
(T/F) Picking up a pamphlet or reading an in-depth newspaper article is an example of
the "interest stage" of the adoption process. - Answers :True
Mass media have the most influence in what stages of the adoption process? - Answers
:Awareness and interest
Changing attitudes would be considered an Objective of Communication. - Answers
:True
Trade show booths would be an example of a method to reach active information-
seekers. - Answers :true
Most communication models have five basic elements: source, encoder, signal,
decoder, and - Answers :destination
Aristotle's ideas of "ethos" deals with notion of credibility. - Answers :true
When the media provides the public subjects to think about, this is known as - Answers
:Agenda Setting
Traditionally, agenda setting is known as how journalists select certain facts, themes,
treatments, and even words to "frame" a story. - Answers :false
Cultivation of key opinion leaders before a new product is publicly announced is
important because - Answers :Journalists often ask and rely on them for knowledgeable
statements
It is considered permissible and ethical as part of the persuasion process to advocate
for something you do not believe in as long as you're being well compensated. -
Answers :false
once self interest is involved, opinion is - Answers :not easily changed
The media- dependency theory applies to - Answers :People who have no prior
information or attitude disposition regarding a subject.
