PUR 3000 FINAL EXAM REVIEW
Satellite Media Tour - Answers :_______is a series of pre-booked, one-on-one
interviews from a fixed location with a series of journalists or talk show hosts.
Unedited video pictures submitted by practitioner - Answers :"B-roll" refers to
Research - Answers :The first step of writing a speech is :
News conference is more two-way communication - Answers :Which is a major
difference between a press release and a news conference?
News Release - Answers :The most widely used document issued by practitioners to
news media is:
A mock Interview - Answers :A valuable method in training executives to deal with
media is
Issue Placement - Answers :Convincing popular TV programs to write a cause into their
plotlines is called:
Investor Relations - Answers :The highest paying field in public relations is_________
Ambassidors - Answers :Employees are considered the organization's
It enhances reputation,
The product/brand gains visibility,
It generates publicity. - Answers :Corporate sponsorship is popular because:
Corporate social responsibility - Answers :Corporate philanthropy can be considered a
form of:
True - Answers :T/F In terms of customer relations, customer service, in many ways, is
the front line of public relations.
accessible, open, and honest - Answers :Corporations must build a rapport with
business editors and reporters by being __________ about company operations and
policies.
Corporate philanthropy - Answers :Dannon yogurt's support of the National Wildlife
Federation (giving the NWF 1.5 percent of all profits) is a form of:
37 - Answers :Tylenol's market share in the painkiller field prior to the crisis was:
Justification - Answers :Minimizing a crisis with a statement that the damage was "not
severe" and "no serious injuries involved" is known as which type of strategy?
Satellite Media Tour - Answers :_______is a series of pre-booked, one-on-one
interviews from a fixed location with a series of journalists or talk show hosts.
Unedited video pictures submitted by practitioner - Answers :"B-roll" refers to
Research - Answers :The first step of writing a speech is :
News conference is more two-way communication - Answers :Which is a major
difference between a press release and a news conference?
News Release - Answers :The most widely used document issued by practitioners to
news media is:
A mock Interview - Answers :A valuable method in training executives to deal with
media is
Issue Placement - Answers :Convincing popular TV programs to write a cause into their
plotlines is called:
Investor Relations - Answers :The highest paying field in public relations is_________
Ambassidors - Answers :Employees are considered the organization's
It enhances reputation,
The product/brand gains visibility,
It generates publicity. - Answers :Corporate sponsorship is popular because:
Corporate social responsibility - Answers :Corporate philanthropy can be considered a
form of:
True - Answers :T/F In terms of customer relations, customer service, in many ways, is
the front line of public relations.
accessible, open, and honest - Answers :Corporations must build a rapport with
business editors and reporters by being __________ about company operations and
policies.
Corporate philanthropy - Answers :Dannon yogurt's support of the National Wildlife
Federation (giving the NWF 1.5 percent of all profits) is a form of:
37 - Answers :Tylenol's market share in the painkiller field prior to the crisis was:
Justification - Answers :Minimizing a crisis with a statement that the damage was "not
severe" and "no serious injuries involved" is known as which type of strategy?
