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PUR 3000 FINAL EXAM QUESTIONS & ANSWERS

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PUR 3000 FINAL EXAM QUESTIONS & ANSWERS

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PUR 3000 FINAL EXAM QUESTIONS & ANSWERS
To influence the course of conflicts to the benefit of the organization and, when
possible, to the benefit of the organizations many constituents. - Answers :Strategic
Conflict management

A component of strategic conflict management that is for the purpose of achieving
particular objectives with organization. (being "smart") - Answers :Strategic

A component of strategic conflict management that is the planned, deliberate action (the
part that is purposeful) - Answers :Management

A component of strategic conflict management that is striving for the same object,
position, or prized as others - Answers :Competition


Two basic threat principles: The first principle is that many factors determine the stand
or position of an organization when - Answers :it comes to dealing with conflict and
perceived threats against the organization.

Two basic threat principles: The second principle is the the public relations stance
dealing with - Answers :the dynamics of the audience or publics and how they react to
changes as events unfold.

The contingency theory is made up of two factors. Name them. - Answers :Factors
determining stance and position of an organization and the dynamics of the public or
audience

The public relations approach is chosen to solve conflict is contingent on - Answers
:external factors and internal factors

What are some examples of external factors in conflict management? - Answers :-
Political/social/industrial environments
-External public's characteristics
-external threats

What are some examples of internal factors in conflict management? - Answers :-
General corporate characteristics
-internal threats
-Relationship and internal person characteristics

The matrix of possible conflict variables that influences an organization's response is
helpful in - Answers :understanding inputs into the complex decision-making process.

What are the two ranges or the contingency continuum? - Answers :Pure advocacy and
pure accommodation

,What is the best way to understand the entire conflict management process? - Answers
:Think of it as a life cycle of a problem or issue that professionals must track

What are the four stages of the Conflict management life cycle? - Answers :1. Proactive
Phase
2. Strategic phase
3. Reactive Phase
4. Recovery Phase

What are the four processed of he proactive phase that prevent conflict from happening
- Answers :1. Environmental scanning
2. Issue tracking
3. Issue management
4. Crisis plan

the constant reading, watching, listening, current affairs with an eye to the organization's
interests in the proactive stage - Answers :environmental scanning

Where occurrences emerge and the phase becomes more involved in processes such
as the daily clipping of news stories - Answers :Issue tracking

A component of strategic conflict management which sharp disagreements or
oppositions result in a direct, overt threat of attack from another entity - Answers
:Conflict

_______ are built between the organizations and its various stakeholders with the
assertive approach of strategic conflict management. - Answers :Mutual beneficial
relationships

Public relations plays a key role in both profit and nonprofit organizations to - Answers
:compete for limited resources and to engage in healthy, honest conflict with others who
hold different views of what is best and right for society.

What is one example of conflict? - Answers :The scandal with Christian Louboutin
shoes and other companies copying the design for a lower price

What is an example of competition? - Answers :Geico and Allstate Insurance
companies

What are some important missions and convictions that some companies need to have
to remain in healthy competition and conflict with other organizations? - Answers :1.
Make sure behavior is honorable and defensible
2. Organization is ethical
3. Organization's mission is worthy
4. Organization has integrity

, 5. Organization works at creating mutual benefits whenever possible

Public Relations plays an important role in the course of conflict though - Answers
:Crisis management

_____occurs when a business or industry contends with government regulators or
activist groups that seems determined to curtail operations through what the industry
considers excessive safety or environmental standards - Answers :Conflict
Management

The _____ taken towards publics depends on many factors that cause the ____ to
change in response to changing circumstances. - Answers :Stance

What does stance determine? - Answers :The strategy to respond to a situation

What are the two types of threats? - Answers :1. Situational Demands
2. Organizational Resources

In most conflict cases, public relations professionals must base decisions on - Answers
:past experiences and instinct

When the organization makes behavioral changes or creates strategic plans in was that
address the emerging issue - Answers :Issues management

A plan that is prepared for the worst issues or events that have escalated to crisis
proportions-- part of proactive phase - Answers :Crisis plan

Where dangers or threats to people or organizations are conveyed to forestall personal,
injury, health problems, and environmental damage (strategic phase) - Answers :Risk
communication

Strategies that enable the organization to position itself favorable in anticipation for
actions such as litigation, boycott, adverse legislation, elections, or similar events that
will pay out "the court of public opinion." - Answers :Conflict-positioning

A plan that public relations professionals create to be prepared for the worse outcome
with a developed plan to reduce risk communication efforts - Answers :Crisis
management plan

The implementation of the crisis management plan as well as efforts to meet needs of
publics, disaster victims, employees, government officials, and the media. - Answers
:Crisis communication

The techniques used to bring a heated conflict (collapsed salary negotiations) to a
favorable resolution - Answers :Conflict resolution

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