PUR 3000 EXAM 2 QUESTIONS AND ANSWERS
Definition of Activist - Answers :- A person who campaigns to bring about political or
social change
What is critical to success in public relations? - Answers :- Trust
What is the basis of every relationship? - Answers :- Trust
What does the loss of trust lead to? - Answers :- Loss of reputation and loss of business
What does trust outweigh? - Answers :- Product pricing
What did 70% of participants say about trust? - Answers :- They would pay more money
to support a trusted brand
Trust ensures _____? - Answers :- Customer retention and brand loyalty
What did 67% of participants agree on? - Answers :- "If a brand lets me down once, it's
hard for me to trust it enough to continue to buy it
What age demographic is most likely to engage with the brands they trust? - Answers :-
Millennials
What type of brands are 71% millennials responsive to? - Answers :- Brands that
engage; brands that value their contribution and feedback
What drives brand trust? - Answers :- Repeatedly meeting consumer expectations with
great product experiences
- Meaningful innovation
- Maintaining strong value
- Consistent quality
What is trust in a brand anchored in? - Answers :- Personal experience
What can trust in a brand be increased by? - Answers :- Transparency
- Fair pricing
- Endorsement of other consumers
What is the most trusted frozen pizza brand? - Answers :- Digiorno
What is the most trusted water bottle brand? - Answers :- Dasani
What is the most trusted cereal brand? - Answers :- Kellogs
What is the most trusted lip balm? - Answers :- Chapstick
, What is the most trusted toothpaste? - Answers :- Crest
What is the most trusted deodorant / antiperspirant? - Answers :- Old Spice / Secret
How do you earn trust? - Answers :- Ethical behavior
What is the foundation of long-term business success and profitability? - Answers :-
Ethical behavior
How to be successful in PR as a profession? - Answers :1. Professional associations
2. Specialized educational preparation to acquire unique knowledge and skills
3. A body of theory-based knowledge developed through research
4. Codes of ethics and standards of performance through a self-governing association
of colleagues
5. Autonomy in practice and acceptance of personal responsibility by practitioners
6. Recognition by the community of providing a unique and essential service
What is the IABC? - Answers :- International Association of Business Communicators
What is IPRA? - Answers :- International Public Relations Association
What is PRSA? - Answers :- Public Relations Society of America
What are the 3 national professional associations? - Answers :1. PRSA
2. Arthur W. Page Society
3. PR Council
What are two international professional associations? - Answers :1. IABC
2. IPRA
What kind of specialized PR education can you receive? - Answers :1. Principles of
Public Relations
2. Public Relations Research
3. Public Relations Strategy
4. Public Relations Writing
5. International Public Relations
6. Public Relations Campaigns
What professional organizations have developed extensive codes of ethics? - Answers
:- PRSA & IABC
Are codes of ethics enforceable? - Answers :- No, not usually
What do codes of ethics rely upon? - Answers :- Practitioner's integrity
Definition of Activist - Answers :- A person who campaigns to bring about political or
social change
What is critical to success in public relations? - Answers :- Trust
What is the basis of every relationship? - Answers :- Trust
What does the loss of trust lead to? - Answers :- Loss of reputation and loss of business
What does trust outweigh? - Answers :- Product pricing
What did 70% of participants say about trust? - Answers :- They would pay more money
to support a trusted brand
Trust ensures _____? - Answers :- Customer retention and brand loyalty
What did 67% of participants agree on? - Answers :- "If a brand lets me down once, it's
hard for me to trust it enough to continue to buy it
What age demographic is most likely to engage with the brands they trust? - Answers :-
Millennials
What type of brands are 71% millennials responsive to? - Answers :- Brands that
engage; brands that value their contribution and feedback
What drives brand trust? - Answers :- Repeatedly meeting consumer expectations with
great product experiences
- Meaningful innovation
- Maintaining strong value
- Consistent quality
What is trust in a brand anchored in? - Answers :- Personal experience
What can trust in a brand be increased by? - Answers :- Transparency
- Fair pricing
- Endorsement of other consumers
What is the most trusted frozen pizza brand? - Answers :- Digiorno
What is the most trusted water bottle brand? - Answers :- Dasani
What is the most trusted cereal brand? - Answers :- Kellogs
What is the most trusted lip balm? - Answers :- Chapstick
, What is the most trusted toothpaste? - Answers :- Crest
What is the most trusted deodorant / antiperspirant? - Answers :- Old Spice / Secret
How do you earn trust? - Answers :- Ethical behavior
What is the foundation of long-term business success and profitability? - Answers :-
Ethical behavior
How to be successful in PR as a profession? - Answers :1. Professional associations
2. Specialized educational preparation to acquire unique knowledge and skills
3. A body of theory-based knowledge developed through research
4. Codes of ethics and standards of performance through a self-governing association
of colleagues
5. Autonomy in practice and acceptance of personal responsibility by practitioners
6. Recognition by the community of providing a unique and essential service
What is the IABC? - Answers :- International Association of Business Communicators
What is IPRA? - Answers :- International Public Relations Association
What is PRSA? - Answers :- Public Relations Society of America
What are the 3 national professional associations? - Answers :1. PRSA
2. Arthur W. Page Society
3. PR Council
What are two international professional associations? - Answers :1. IABC
2. IPRA
What kind of specialized PR education can you receive? - Answers :1. Principles of
Public Relations
2. Public Relations Research
3. Public Relations Strategy
4. Public Relations Writing
5. International Public Relations
6. Public Relations Campaigns
What professional organizations have developed extensive codes of ethics? - Answers
:- PRSA & IABC
Are codes of ethics enforceable? - Answers :- No, not usually
What do codes of ethics rely upon? - Answers :- Practitioner's integrity
