WGU C201 Study Set
Which part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization? - correct anwersEvaluating results
What is the result of a company increasing the delegation of authority and the span of control?
- correct anwersIncreased decision-making authority given to employees
Which two key elements does an effective organization include? - correct anwersHuman
interaction
Structure
Why does a line organizational structure function most effectively in a crisis situation? - correct
anwersIt establishes a direct flow of authority.
A company might divide itself into smaller groups that best match the types of customers it
serves. What is this is an example of? - correct anwersOrganization
Which primary driver does management use for an organization's structure? - correct
anwersAchievement of company goals
Which step in the organizing process results in management grouping work activities into units
within the organization? - correct anwersDepartmentalization
A high-tech startup company is launching a marketing campaign for its new social media portal
by highlighting how the portal exceeds the connectivity and collaboration capabilities of all
other social media sites.
Which type of competitive advantage is this company leveraging? - correct anwersProduct
Which marketing strategy is devoted to maintaining continuous bottom line prices rather than
relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special sales?
- correct anwersEveryday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a product
better than a push strategy? - correct anwersWhen demand for the product is driven by the end
user.
, Which marketing tool is often used to build effective relationship marketing campaigns? -
correct anwersAffinity programs
Which element of the promotional mix has the advantage of messaging that can be tailored for
each customer, but the disadvantage of a high cost per contact? - correct anwersPersonal selling
What three factors should be addressed in a successful marketing plan? - correct anwersTarget
market
Sales revenue goals
Plan implementation timeline
Which three characteristics are measured in demographic segmentation? - correct anwersRace
and ethnicity
Income
Household size
In which three ways does business-buying behavior differ from consumer-buying behavior? -
correct anwersA group or committee often makes decisions
Buyers face organizational influences that affect their own preferences
Purchasers often invite selected providers to bid on a purchase
With which two types of products does a marketing strategy rely on advertising more than
personal selling? - correct anwersAccessories to primary products
Consumable supplies
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an
insect repellent as well.
In which three product life cycle extension strategies did this company engage? - correct
anwersAdding new users
Increasing frequency of use
Finding new uses for the product
What are three qualities of strong brand equity? - correct anwersAwareness
Loyalty
Favorable images
Which part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization? - correct anwersEvaluating results
What is the result of a company increasing the delegation of authority and the span of control?
- correct anwersIncreased decision-making authority given to employees
Which two key elements does an effective organization include? - correct anwersHuman
interaction
Structure
Why does a line organizational structure function most effectively in a crisis situation? - correct
anwersIt establishes a direct flow of authority.
A company might divide itself into smaller groups that best match the types of customers it
serves. What is this is an example of? - correct anwersOrganization
Which primary driver does management use for an organization's structure? - correct
anwersAchievement of company goals
Which step in the organizing process results in management grouping work activities into units
within the organization? - correct anwersDepartmentalization
A high-tech startup company is launching a marketing campaign for its new social media portal
by highlighting how the portal exceeds the connectivity and collaboration capabilities of all
other social media sites.
Which type of competitive advantage is this company leveraging? - correct anwersProduct
Which marketing strategy is devoted to maintaining continuous bottom line prices rather than
relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special sales?
- correct anwersEveryday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a product
better than a push strategy? - correct anwersWhen demand for the product is driven by the end
user.
, Which marketing tool is often used to build effective relationship marketing campaigns? -
correct anwersAffinity programs
Which element of the promotional mix has the advantage of messaging that can be tailored for
each customer, but the disadvantage of a high cost per contact? - correct anwersPersonal selling
What three factors should be addressed in a successful marketing plan? - correct anwersTarget
market
Sales revenue goals
Plan implementation timeline
Which three characteristics are measured in demographic segmentation? - correct anwersRace
and ethnicity
Income
Household size
In which three ways does business-buying behavior differ from consumer-buying behavior? -
correct anwersA group or committee often makes decisions
Buyers face organizational influences that affect their own preferences
Purchasers often invite selected providers to bid on a purchase
With which two types of products does a marketing strategy rely on advertising more than
personal selling? - correct anwersAccessories to primary products
Consumable supplies
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an
insect repellent as well.
In which three product life cycle extension strategies did this company engage? - correct
anwersAdding new users
Increasing frequency of use
Finding new uses for the product
What are three qualities of strong brand equity? - correct anwersAwareness
Loyalty
Favorable images
