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iab Formulas Questions with Correct Answers for Specific Exam Mail supergrades12@gmail.com

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iab Formulas Questions with Correct Answers for Specific Exam Mail

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iab Formulas Questions with Correct
Answers for Specific Exam Mail

CPM (Cost Per Thousand)

Ans: CPM = (Cost/Impressions) x 1000



CPC (Cost Per Click)

Ans: CPC = Cost/Clicks



CTR (Click Through Rate)

Ans: CTR = (Clicks/Impressions) x 100



CPL (Cost Per Lead)

Ans: CPL = Cost/Leads



CPE (Cost Per Engagement)

Ans: CPE = Cost/Engagement



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