Title
D381 E-Commerce and Marketing Analytics Google Course 5 Content Flashcards
Description
(WGU D381) MKTG 6040 E Commerce & Marketing Analytics - Objective Assessment Guide Q & S 20242025
Import Add diagram Create from notes
Q: Why is measuring performance goals Measuring performance goals
important in marketing? maximizes the return on investment
(ROI) for marketing campaigns,
regardless of whether the goal is
brand awareness or sales revenue
Q: What is the purpose of A/B testing in To help marketers make informed
marketing? decisions about target audiences,
direct response ads, and budget
allocation during campaigns
,Q: Why is customer acquisition emphasized Customer acquisition is a driving
in e-commerce? force for growth and success in e-
commerce businesses
Q: What is the purpose of a media plan in A media plan helps visualize the
marketing? components of a marketing
campaign before it is executed
Q: What are two key requirements included Number of impressions (how many
in a media plan? times an ad is displayed) and
number of clicks (measuring
responses)
Q: What is a performance goal? A performance goal is a target with
a measurable numeric value that
, can apply to marketing goals or
specific campaigns
Q: What are performance goals called when They are sometimes referred to as
they apply to marketing goals? marketing objectives
Q: What is ROAS in the context of advertising Return on Ad Spend (ROAS) is
campaigns? calculated as the ratio of revenue
generated to the amount spent on
advertising
Q: Why is creating a media plan important for A media plan is essential for setting
ad campaigns? performance goals and optimizing
campaigns across different
marketing budgets
, Q: What does a media plan contain? Details about where, when, and
how often an ad will appear across
various media channels, focusing
on digital media
Q: What should you consider when creating Target audience, budget, media
a digital media plan? mix, campaign duration, key
performance indicators (KPIs), and
performance goals
Q: What is a business goal? A desired aim or outcome for a
business, such as growing revenue
or improving customer service
Q: How does a marketing goal relate to a A marketing goal is a specific
business goal? objective within a marketing plan
D381 E-Commerce and Marketing Analytics Google Course 5 Content Flashcards
Description
(WGU D381) MKTG 6040 E Commerce & Marketing Analytics - Objective Assessment Guide Q & S 20242025
Import Add diagram Create from notes
Q: Why is measuring performance goals Measuring performance goals
important in marketing? maximizes the return on investment
(ROI) for marketing campaigns,
regardless of whether the goal is
brand awareness or sales revenue
Q: What is the purpose of A/B testing in To help marketers make informed
marketing? decisions about target audiences,
direct response ads, and budget
allocation during campaigns
,Q: Why is customer acquisition emphasized Customer acquisition is a driving
in e-commerce? force for growth and success in e-
commerce businesses
Q: What is the purpose of a media plan in A media plan helps visualize the
marketing? components of a marketing
campaign before it is executed
Q: What are two key requirements included Number of impressions (how many
in a media plan? times an ad is displayed) and
number of clicks (measuring
responses)
Q: What is a performance goal? A performance goal is a target with
a measurable numeric value that
, can apply to marketing goals or
specific campaigns
Q: What are performance goals called when They are sometimes referred to as
they apply to marketing goals? marketing objectives
Q: What is ROAS in the context of advertising Return on Ad Spend (ROAS) is
campaigns? calculated as the ratio of revenue
generated to the amount spent on
advertising
Q: Why is creating a media plan important for A media plan is essential for setting
ad campaigns? performance goals and optimizing
campaigns across different
marketing budgets
, Q: What does a media plan contain? Details about where, when, and
how often an ad will appear across
various media channels, focusing
on digital media
Q: What should you consider when creating Target audience, budget, media
a digital media plan? mix, campaign duration, key
performance indicators (KPIs), and
performance goals
Q: What is a business goal? A desired aim or outcome for a
business, such as growing revenue
or improving customer service
Q: How does a marketing goal relate to a A marketing goal is a specific
business goal? objective within a marketing plan
