Title
D381 E-Commerce and Marketing Analytics: All lesson assessments
Description
(WGU D381) MKTG 6040 E Commerce & Marketing Analytics - Objective Assessment Guide Q & S 20242025
Import Add diagram Create from notes
1
What is an example of a key performance indicator A. Growth in product sales
Image
(KPI) operating within a business performance
campaign? The growth in product sales is a KPI
within a business performance
A. Growth in product sales campaign. KPIs focus on data
B. Validity of data predictions assessments and indicate how successful
C. Customer shift toward another product a business is in achieving its marketing or
D. Number of explorations business goals.
TERM DEFINITION
,2
What is cost per acquisition (CPA)? B. The average cost paid for each
Image
conversion
A. The ratio of revenue generated to the ad spend
B. The average cost paid for each conversion CPA is a cost-related performance goal.
C. The average cost paid for each click on an ad A lower CPA can increase the overall
D. The overall profit earned on a campaign value of a campaign.
TERM DEFINITION
3
What is an example of advertising effectively through a A. Creating ads that will be published in
Image
media channel if a person is advertising for a store? a newspaper
A. Creating ads that will be published in a newspaper A newspaper is a media channel. A
B. Creating marketing emails using Gmail newspaper is a type of media where a
C. Using explorations to analyze customer behavior store could advertise.
D. Interviewing customers to determine their opinions
DEFINITION
about the company
TERM
4
,A marketing executive has been running an email C. Determine the percentage of email
Image
marketing campaign for a client company for over a recipients who clicked on the link in the
month. The executive must now analyze the email and made a purchase
effectiveness of the campaign and create a
performance report for the stakeholders of the This is the process of determining the
company. conversion rate for the email marketing
Which strategy should the executive develop to campaign. It is a plausible way to keep
evaluate the campaign's success in this case? track of email marketing work in an
effective manner, and it also helps keep
A. Determine the contacts per hour and the average track of the effectiveness of the
wrap time campaign because a sale is being made.
B. Request feedback on the email ads from a sample of
DEFINITION
the target audience
C. Determine the percentage of email recipients who
clicked on the link in the email and made a purchase
D. Assess the number of enhanced analytics metrics
used during the campaign
TERM
5
Jaunty Coffee Co. is a 75-year-old institution situated in A. They demonstrate the effectiveness of
Image
the center of Boston. In keeping with modern times, a the marketing strategy that was applied
strategy was devised to make the brand wittier and and improve the accuracy of the
more relatable. This strategy was very successful, as predicted lifetime value.
, evidenced by additional purchases made by the same Additional purchases by customers
customers since the initiation of the campaign. during a campaign indicate that the
What is the importance of additional purchases made campaign strategies that were used
by customers in the context of a marketing and during the campaign were effective and
campaign strategy? increase the precision of the predicted
lifetime value determined in the
A. They demonstrate the effectiveness of the marketing beginning of the campaign.
strategy that was applied and improve the accuracy of
DEFINITION
the predicted lifetime value.
B. They represent a decline in the customer growth rate
of the competitors of a company.
C. They eliminate the need for a company to conduct a
postcampaign performance analysis to assess the
factors that led to the campaign's success.
D. They are the primary indicator of an increase in the
market share of a company.
TERM
6
What is the importance of an exploration as it relates to C. It enables the assessment of data
Image
analyzing campaign performance goals? predictions.
A. It helps to build customer relations on a multifaceted One of the most important things about
level. explorations is that prediction
B. It enables customer data to flow from an app or assessments can be implemented within
website to Google Analytics. a given database. This can better help
D381 E-Commerce and Marketing Analytics: All lesson assessments
Description
(WGU D381) MKTG 6040 E Commerce & Marketing Analytics - Objective Assessment Guide Q & S 20242025
Import Add diagram Create from notes
1
What is an example of a key performance indicator A. Growth in product sales
Image
(KPI) operating within a business performance
campaign? The growth in product sales is a KPI
within a business performance
A. Growth in product sales campaign. KPIs focus on data
B. Validity of data predictions assessments and indicate how successful
C. Customer shift toward another product a business is in achieving its marketing or
D. Number of explorations business goals.
TERM DEFINITION
,2
What is cost per acquisition (CPA)? B. The average cost paid for each
Image
conversion
A. The ratio of revenue generated to the ad spend
B. The average cost paid for each conversion CPA is a cost-related performance goal.
C. The average cost paid for each click on an ad A lower CPA can increase the overall
D. The overall profit earned on a campaign value of a campaign.
TERM DEFINITION
3
What is an example of advertising effectively through a A. Creating ads that will be published in
Image
media channel if a person is advertising for a store? a newspaper
A. Creating ads that will be published in a newspaper A newspaper is a media channel. A
B. Creating marketing emails using Gmail newspaper is a type of media where a
C. Using explorations to analyze customer behavior store could advertise.
D. Interviewing customers to determine their opinions
DEFINITION
about the company
TERM
4
,A marketing executive has been running an email C. Determine the percentage of email
Image
marketing campaign for a client company for over a recipients who clicked on the link in the
month. The executive must now analyze the email and made a purchase
effectiveness of the campaign and create a
performance report for the stakeholders of the This is the process of determining the
company. conversion rate for the email marketing
Which strategy should the executive develop to campaign. It is a plausible way to keep
evaluate the campaign's success in this case? track of email marketing work in an
effective manner, and it also helps keep
A. Determine the contacts per hour and the average track of the effectiveness of the
wrap time campaign because a sale is being made.
B. Request feedback on the email ads from a sample of
DEFINITION
the target audience
C. Determine the percentage of email recipients who
clicked on the link in the email and made a purchase
D. Assess the number of enhanced analytics metrics
used during the campaign
TERM
5
Jaunty Coffee Co. is a 75-year-old institution situated in A. They demonstrate the effectiveness of
Image
the center of Boston. In keeping with modern times, a the marketing strategy that was applied
strategy was devised to make the brand wittier and and improve the accuracy of the
more relatable. This strategy was very successful, as predicted lifetime value.
, evidenced by additional purchases made by the same Additional purchases by customers
customers since the initiation of the campaign. during a campaign indicate that the
What is the importance of additional purchases made campaign strategies that were used
by customers in the context of a marketing and during the campaign were effective and
campaign strategy? increase the precision of the predicted
lifetime value determined in the
A. They demonstrate the effectiveness of the marketing beginning of the campaign.
strategy that was applied and improve the accuracy of
DEFINITION
the predicted lifetime value.
B. They represent a decline in the customer growth rate
of the competitors of a company.
C. They eliminate the need for a company to conduct a
postcampaign performance analysis to assess the
factors that led to the campaign's success.
D. They are the primary indicator of an increase in the
market share of a company.
TERM
6
What is the importance of an exploration as it relates to C. It enables the assessment of data
Image
analyzing campaign performance goals? predictions.
A. It helps to build customer relations on a multifaceted One of the most important things about
level. explorations is that prediction
B. It enables customer data to flow from an app or assessments can be implemented within
website to Google Analytics. a given database. This can better help
