SSM Exam 1 2025 Questions and
Answers
Top-Down context deals with: - ANSWER✔✔-an establish code that dictates to some extent how
you should feel about something
(T/F) as creators of mass comm and media content, freedom of expression is more important than
ethics. - ANSWER✔✔-False
(T/F) the term filming is often used to refer to a great variety of digital video capture, regardless of
whether it is for a brief tv news story or amateur video. - ANSWER✔✔-True
(T/F) An inductive approach would move from basic formal qualities of an event to the general
picture ie from specific to big picture. - ANSWER✔✔-True
According to communication theorists Marshall McLuhan (1964) does the medium influence the
shaping of the message? - ANSWER✔✔-yes, to a great extent
What is meant by "medium"? - ANSWER✔✔-means of communicating a story: film, web, radio
What is the relationship between context and perception? - ANSWER✔✔-context will always have
some influence on our perceptions
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
Answers
Top-Down context deals with: - ANSWER✔✔-an establish code that dictates to some extent how
you should feel about something
(T/F) as creators of mass comm and media content, freedom of expression is more important than
ethics. - ANSWER✔✔-False
(T/F) the term filming is often used to refer to a great variety of digital video capture, regardless of
whether it is for a brief tv news story or amateur video. - ANSWER✔✔-True
(T/F) An inductive approach would move from basic formal qualities of an event to the general
picture ie from specific to big picture. - ANSWER✔✔-True
According to communication theorists Marshall McLuhan (1964) does the medium influence the
shaping of the message? - ANSWER✔✔-yes, to a great extent
What is meant by "medium"? - ANSWER✔✔-means of communicating a story: film, web, radio
What is the relationship between context and perception? - ANSWER✔✔-context will always have
some influence on our perceptions
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
