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BUAD 453 EXAM 1 2025
BRAND NEW ACTUAL EXAM
WITH ANSWERS.
1. Research and development is one area of the value chain
dedicated to: - correct answer -developing new products,
enhancing existing products, and improving processes to
reduce the production cost for existing products.
2. Materials management, also known as logistics, can contribute
to the value chain by: - correct answer -lowering the cost of
procurement, production, and distribution to create more profit.
3. An entrepreneur is starting a new online service for job
seekers. He is assessing his internal resources to determine
his distinctive competencies. He developed his software to be
capable of managing a large quantity of job applicants
simultaneously without slowing down. The result is a system
that operates more quickly than the competitors' systems.
Which value chain activity does the software development
represent? - correct answer -Research and development
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4. Which of these describes a marketing and sales activity
contributing value in the personal care industry? - correct
answer -The Dove campaign for real beauty, which revealed
results about women's assumptions about beauty, sparked
increased sales of the company's products within months of the
campaign's launch.
5. Efficiency is a measure of the quantity of inputs required to
produce a given output. It can be measured by: - correct
answer -employee productivity and capital productivity.
6. A product is said to have superior quality when: - correct
answer -customers perceive that its attributes provide them
with higher utility or value than the products sold by rivals.
7. Innovation is the result of: - correct answer -work in research
and development to create superior product attributes and/or
superior processes for delivering products.
8. Customer responsiveness includes: - correct answer -serving
customers quickly with quality products, meeting their after-sale
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service and follow-up needs, and developing new products to
fill unmet customer needs.
9. Carol is a vice president for sales and marketing at her
company. She conducts a survey asking customers their
impressions of the product offering, the quality of the product,
and their level of customer satisfaction. Carol can use the
survey results to: - correct answer -identify the building blocks
of competitive advantage and develop strategies to use them to
increase profitability.
10. A nonprofit organization dedicated to providing homeless
people with hot meals served at a local church is reviewing its
internal resources. The organization is seeking to invite and
serve all homeless people within a 20-mile radius of the
church. Which strategy best aligns with the goal for each
option? - correct answer -Efficiency: The nonprofit is seeking a
partnership with a food pantry to purchase food at a discount
compared to the supermarket supplier they have been using.
11. The four building blocks of competitive advantage have an
interdependent relationship. Which of these describes a
strategy that adds value to multiple factors as it goes through
several activities in the value chain? - correct answer -In
response to requests from customers for healthier food on the
BUAD 453 EXAM 1 2025
BRAND NEW ACTUAL EXAM
WITH ANSWERS.
1. Research and development is one area of the value chain
dedicated to: - correct answer -developing new products,
enhancing existing products, and improving processes to
reduce the production cost for existing products.
2. Materials management, also known as logistics, can contribute
to the value chain by: - correct answer -lowering the cost of
procurement, production, and distribution to create more profit.
3. An entrepreneur is starting a new online service for job
seekers. He is assessing his internal resources to determine
his distinctive competencies. He developed his software to be
capable of managing a large quantity of job applicants
simultaneously without slowing down. The result is a system
that operates more quickly than the competitors' systems.
Which value chain activity does the software development
represent? - correct answer -Research and development
, Page | 2
4. Which of these describes a marketing and sales activity
contributing value in the personal care industry? - correct
answer -The Dove campaign for real beauty, which revealed
results about women's assumptions about beauty, sparked
increased sales of the company's products within months of the
campaign's launch.
5. Efficiency is a measure of the quantity of inputs required to
produce a given output. It can be measured by: - correct
answer -employee productivity and capital productivity.
6. A product is said to have superior quality when: - correct
answer -customers perceive that its attributes provide them
with higher utility or value than the products sold by rivals.
7. Innovation is the result of: - correct answer -work in research
and development to create superior product attributes and/or
superior processes for delivering products.
8. Customer responsiveness includes: - correct answer -serving
customers quickly with quality products, meeting their after-sale
, Page | 3
service and follow-up needs, and developing new products to
fill unmet customer needs.
9. Carol is a vice president for sales and marketing at her
company. She conducts a survey asking customers their
impressions of the product offering, the quality of the product,
and their level of customer satisfaction. Carol can use the
survey results to: - correct answer -identify the building blocks
of competitive advantage and develop strategies to use them to
increase profitability.
10. A nonprofit organization dedicated to providing homeless
people with hot meals served at a local church is reviewing its
internal resources. The organization is seeking to invite and
serve all homeless people within a 20-mile radius of the
church. Which strategy best aligns with the goal for each
option? - correct answer -Efficiency: The nonprofit is seeking a
partnership with a food pantry to purchase food at a discount
compared to the supermarket supplier they have been using.
11. The four building blocks of competitive advantage have an
interdependent relationship. Which of these describes a
strategy that adds value to multiple factors as it goes through
several activities in the value chain? - correct answer -In
response to requests from customers for healthier food on the
