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Humanrace’s Marketing Strategy

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2024/2025 Written for academic year
Institution New Jersey City University
Course Eng 102 (MKTG231)
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Humanrace’s market segmentation strategy is centered on sustainable, high-quality, vegan ingredients and inclusive skincare, representing an innovative approach that challenges traditional segmentation models. Unlike conventional segmentation, where companies target specific demographics such as age, gender, income, or ethnicity, Humanrace embraces a more holistic view by focusing on shared values and attitudes toward sustainability and inclusivity.

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Humanrace’s Marketing Strategy

Rutvi N. Savaliya

NEW JERSEY CITY UNIVERSITY, School of Business, Marketing Department

MKTG 231 Principles of Marketing, Section #2111

Professor Susan D. Williams

September 30, 2024




CERTIFICATION OF AUTHORSHIP:

I certify that I am the author of this work and that any assistance I have received in its

preparation is fully acknowledged and disclosed. I have also cited any sources from which I used data,

ideas or words, directly quoted or paraphrased. This work was prepared by me, specifically or this

course.

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Susan d. williams
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