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Summary Supplemental Article Review

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The author of "Marketing Myopia" is Theodore Levitt, a highly influential figure in the field of marketing. Levitt was a professor at Harvard Business School and made significant contributions to marketing theory and practice throughout his career Why was the article written and published? What is the main theme? What is the specific concept presented? How is it related to the study and practice of marketing management?

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Institution
New Jersey City University
Course
MKTG 231 (MKTG231)








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Institution
New Jersey City University
Course
MKTG 231 (MKTG231)
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Written in
2023/2024
Type
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NEW JERSEY CITY UNIVERSITY
School of Business, Marketing Department
MKTG 231 Principles of Marketing, sp2024


Supplemental Article Review


Rutvi Savaliya
9/23/2024


CERTIFICATION OF AUTHORSHIP:
I certify that I am the author of this work and that any assistance I have received in its
preparation is fully acknowledged and disclosed. I have also cited any sources from which I used
data, ideas, or words, directly quoted, or paraphrased. This work was prepared by me
specifically for this course.
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