Telus Rater Exam Questions and Answers Already Passed

Telus Rater Exam Questions and Answers Already Passed AC - Answers Ad Creative; The Ad Creative is an advertisement that can appear LP - Answers Landing Page; Where you're sent when you click the AC. The first page that appears. Query - Answers A word or phrase searched for User Intent - Answers What the user is actually searching for. Content Page - Answers The webpage that the user is currently visiting Business Page - Answers A page the advertiser specifically wants the audience to visit In-Market - Answers When the user is in the market for a product or service Do all queries have the approximate location provided? - Answers No Exact Intent - Answers An ad might address the user's exact intent Nearby Intent - Answers An ad that offers the user an approximate solution or something that usually goes with the queried item. Only Topical Connection - Answers An ad might offer something that is topically related to the query, but does not address the nearby intent at all Substitutability - Answers An ad might offer the user a product or service that is not exactly what the user queried for. For example, for the user query [lg fridge freezer], an ad of [samsung fridge freezer] might show up. When the ad presents a product or service that has some difference to the queried one, you will have to carefully assess how well the advertised product or service is connected to the user's original query. Reasonable Substitute - Answers When the user indicates that they want a certain product / service from a certain brand or provider, and the ad appears to offer the same or a very similar product / service from a different brand, provider or competitor, you should generally consider this as a reasonable substitute / alternative to the queried product / service. Radically Different Alternative/Substitute - Answers An ad might offer a very different alternative that would address the user's needs. For example, for a query [disposable straws], an ad might offer [stainless steel straws] which are reusable. Both of these items address the user's needs for straws in very different ways. While some users might possibly become interested in stainless steel alternatives for their query, most users would not consider stainless steel straws as reasonable alternatives to [disposable straws], and these two items would not be considered interchangeable. Classifier: Topical Content - Answers The main content of the page is primarily focused on a single topic or a small number of topics. Additional secondary, minor, or sidebar topics are okay, as long as the page is mostly about one or a few topics. Classifier: Diverse Content - Answers The main content of the page is divided among several or many different topics.