QUESTIONS AND ANSWERS
What is quality? - ANS The consistent ability of a product or service to meet or exceed
customer satisfaction.
• Quality can only be determined by the customer!
• Performance-Expectations=Quality
Product Dimensions of Quality: - ANS • Performance: main characteristics of the product
• Aesthetics: look, feel, smell, taste
• Special Features: extra characteristics
• Reliability: consistency of performance
• Perceived Quality: indirect valuation of quality (reputation)
• Serviceability: handling of complaints or repairs
• Durability: useful life of the product
• Conformance: how well the product matches design specs
Performance: - ANS main characteristics of the product
Aesthetics: - ANS look, feel, smell, taste
Special Features: - ANS extra characteristics
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,Reliability: - ANS consistency of performance
Perceived Quality: - ANS indirect valuation of quality (reputation)
Serviceability: - ANS handling of complaints or repairs
Durability: - ANS useful life of the product
Conformance: - ANS how well the product matches design specs
Service Dimensions of Quality: - ANS • Tangibles: physical appearance of facilities,
equipment, and personnel
• Reliability: the ability of the service firm to perform dependably and accurately without errors
• Responsiveness: willingness to perform prompt and helpful service
• Assurance: knowledge exhibited by employees and the ability to convey trust and confidence
• Empathy: caring individualized service
• Time: speed with which service is rendered
• Convenience: availability and accessibility of the service
Tangibles: - ANS physical appearance of facilities, equipment, and personnel
Reliability: - ANS the ability of the service firm to perform dependably and accurately
without errors
Responsiveness: - ANS willingness to perform prompt and helpful service
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, Assurance: - ANS knowledge exhibited by employees and the ability to convey trust and
confidence
Empathy: - ANS caring individualized service
Time: - ANS speed with which service is rendered
Convenience: - ANS availability and accessibility of the service
Measuring Quality: - ANS • Analyze measureable characteristics to ensure you are meeting
customer requirements
• Service is not measureable and is industry specific
Determinants of Quality: - ANS • Quality of Design: determined before a product is produced
by a cross-functional product design team. Determined through market research, the design
concepts, and specifications
• Quality of Conformance: producing a product to meet the specifications. If it meets
specifications then it is a quality good.
• Service: warranty and repair
• Ease of Use: are customers able to use the product without further learning?
• Availability: Uptime/Uptime+Downtime
Quality of Design: - ANS determined before a product is produced by a cross-functional
product design team. Determined through market research, the design concepts, and
specifications
Quality of Conformance: - ANS producing a product to meet the specifications. If it meets
specifications then it is a quality good.
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