MKTG 351 CHAPTER 9
Questions and Complete
Solutions Graded A+
marketing research - Answer: the process of planning, collecting, and analyzing data relevant to a
marketing decision
-links the consumer, customer, and public to the marketer through information
Marketing research: Descriptive - Answer: gathering and presenting factual statements
Marketing research: Diagnostic - Answer: explaining data
-determining the impact on sales of a change in the design of the package
Marketing research: predictive - Answer: address "what if" questions
Marketing Research Help - Answer: 1. improves quality of decision making
2. managers trace problems
3. managers understand very detailed and complicated relationships
4. managers serve their customers accurately and efficiently
marketing research problem - Answer: determining what info is needed and how that info can be
obtained efficiently and effectively
marketing research objective - Answer: the specific info needed to solve a marketing research problem;
the objective should be to provide insightful decision-making info
management decision problem - Answer: a broad-based problem that uses marketing research in order
for managers to take proper actions
Questions and Complete
Solutions Graded A+
marketing research - Answer: the process of planning, collecting, and analyzing data relevant to a
marketing decision
-links the consumer, customer, and public to the marketer through information
Marketing research: Descriptive - Answer: gathering and presenting factual statements
Marketing research: Diagnostic - Answer: explaining data
-determining the impact on sales of a change in the design of the package
Marketing research: predictive - Answer: address "what if" questions
Marketing Research Help - Answer: 1. improves quality of decision making
2. managers trace problems
3. managers understand very detailed and complicated relationships
4. managers serve their customers accurately and efficiently
marketing research problem - Answer: determining what info is needed and how that info can be
obtained efficiently and effectively
marketing research objective - Answer: the specific info needed to solve a marketing research problem;
the objective should be to provide insightful decision-making info
management decision problem - Answer: a broad-based problem that uses marketing research in order
for managers to take proper actions
