and Complete Solutions
Graded A+
Product - Answer: A tangible offering or services/satisfaction of need. Core and Augmented.
What are the 4 types of consumer goods? - Answer: 1) Convenience
2) Shopping
3) Specialty
4) Unsought
Convenience goods - Answer: These are frequently purchased, relatively inexpensive items
like milk.
Which category do products bought on impulse belong to? - Answer: Convenience.
Convenience goods need - Answer: extensive distribution, that is,
wide and easy availability.
Shopping goods - Answer: These are infrequently purchased, big-ticket items.
What are examples of Shopping goods? - Answer: Washers, dryers, & refrigerators.
Specialty Goods - Answer: These are also infrequently purchased, big-ticket items
like high-end luxury cars and watches.
Specialty goods often use - Answer: exclusive distribution
where only a select set of retailers carry a brand