Title
D381 E-Commerce and Marketing Analytics - Terms Challenge Activity
Description
Use this Quizlet as flashcards or to learn, test, and match.
Import Add diagram Create from notes
A/B testing A method of testing where two
versions of content with a single
differing variable are compared to
determine which yields better
results
Abandoned cart email A follow-up email sent to
customers who added an item to
their cart but didn't complete the
purchase
,Alt text A brief, written description of an
image with the primary purpose of
assisting individuals who are
visually impaired
Applause rate The number of approval actions—
such as likes, mentions, Retweets,
or favorites—that a post receives
relative to the total number of
followers
Area chart Represents data in the same way as
a line chart, but with the space
under the line filled in to form a
visual area
Artificial intelligence (AI) A field developing intelligent
machines and software that
, simulate human thought or work
Attribution project Organization for macro and micro
conversions in Google Analytics
Attribution Assigns credit for conversions from
ads, last clicks, or other touch
points along a user's path to
conversion completion
Autonomous marketing Uses real-time analytics to
automate marketing activities
, Average order value (AOV) The sum of individual order
amounts divided by the number of
orders
Average session duration Reported in seconds, a calculation
that divides the total duration of all
sessions by the number of sessions
Best sellers report A report in Google Merchant
Center that provides information
about the most popular brands and
products used in Shopping ads and
free listings
Big data A field in analytics that
systematically mines and extracts
D381 E-Commerce and Marketing Analytics - Terms Challenge Activity
Description
Use this Quizlet as flashcards or to learn, test, and match.
Import Add diagram Create from notes
A/B testing A method of testing where two
versions of content with a single
differing variable are compared to
determine which yields better
results
Abandoned cart email A follow-up email sent to
customers who added an item to
their cart but didn't complete the
purchase
,Alt text A brief, written description of an
image with the primary purpose of
assisting individuals who are
visually impaired
Applause rate The number of approval actions—
such as likes, mentions, Retweets,
or favorites—that a post receives
relative to the total number of
followers
Area chart Represents data in the same way as
a line chart, but with the space
under the line filled in to form a
visual area
Artificial intelligence (AI) A field developing intelligent
machines and software that
, simulate human thought or work
Attribution project Organization for macro and micro
conversions in Google Analytics
Attribution Assigns credit for conversions from
ads, last clicks, or other touch
points along a user's path to
conversion completion
Autonomous marketing Uses real-time analytics to
automate marketing activities
, Average order value (AOV) The sum of individual order
amounts divided by the number of
orders
Average session duration Reported in seconds, a calculation
that divides the total duration of all
sessions by the number of sessions
Best sellers report A report in Google Merchant
Center that provides information
about the most popular brands and
products used in Shopping ads and
free listings
Big data A field in analytics that
systematically mines and extracts
