Title
Assess for Success: Marketing Analytics and Measurement
Description
(WGU D381) MKTG 6040 E Commerce & Marketing Analytics - Objective Assessment Guide Q & S 20242025
Import Add diagram Create from notes
1
How does a marketer set a performance goal for a Establish a target with a measurable,
Image
marketing campaign? numeric value.
TERM DEFINITION
2
,Fill in the blank: In marketing, the return on ad spend revenue generated to the amount spent
Image
(ROAS) is the ratio of _____. on advertising
TERM DEFINITION
3
Consider the following scenario: (8 x 75) / 200 = 3
Image
Imagine that a marketer is working on a digital ad
DEFINITION
campaign for a single product. They learn that it costs
$200 USD in advertising to sell 8 units of a $75 USD
product. They apply the formula to calculate return on
ad spend (ROAS).
What is this marketer's ROAS?
TERM
4
What is an A/B test? An online test of two variants to
Image
determine the better performing option.
TERM
DEFINITION
,5
What is the difference between a micro conversion and A macro conversion is typically a
Image
a macro conversion? completed purchase transaction. A micro
conversion is a completed response that
TERM
indicates a customer is moving towards a
macro conversion.
DEFINITION
6
Which of the following can you use to set your cost per The industry-average CPA value from a
Image
acquisition (CPA) performance goal? Select two. relevant industry.
TERM
The average CPA based on comparative
data from historical campaigns.
DEFINITION
7
What is the formula for the return on ad spend (ROAS)? (number of units sold x cost per unit) /
Image
ad spend
TERM
, DEFINITION
8
Question 5 (5 x 75) / 150 = 2.5
Image
Consider the following scenario:
DEFINITION
Imagine that a marketer is working on a digital ad
campaign for a single product. They learn that it costs
$150 USD in advertising to sell 5 units of a $75 USD
product. They apply the formula to calculate return on
ad spend (ROAS).
What is this marketer's ROAS?
TERM
9
What do attribution projects organize? Select all that Micro conversions
Image
apply.
Macro conversions
TERM
DEFINITION
10
Assess for Success: Marketing Analytics and Measurement
Description
(WGU D381) MKTG 6040 E Commerce & Marketing Analytics - Objective Assessment Guide Q & S 20242025
Import Add diagram Create from notes
1
How does a marketer set a performance goal for a Establish a target with a measurable,
Image
marketing campaign? numeric value.
TERM DEFINITION
2
,Fill in the blank: In marketing, the return on ad spend revenue generated to the amount spent
Image
(ROAS) is the ratio of _____. on advertising
TERM DEFINITION
3
Consider the following scenario: (8 x 75) / 200 = 3
Image
Imagine that a marketer is working on a digital ad
DEFINITION
campaign for a single product. They learn that it costs
$200 USD in advertising to sell 8 units of a $75 USD
product. They apply the formula to calculate return on
ad spend (ROAS).
What is this marketer's ROAS?
TERM
4
What is an A/B test? An online test of two variants to
Image
determine the better performing option.
TERM
DEFINITION
,5
What is the difference between a micro conversion and A macro conversion is typically a
Image
a macro conversion? completed purchase transaction. A micro
conversion is a completed response that
TERM
indicates a customer is moving towards a
macro conversion.
DEFINITION
6
Which of the following can you use to set your cost per The industry-average CPA value from a
Image
acquisition (CPA) performance goal? Select two. relevant industry.
TERM
The average CPA based on comparative
data from historical campaigns.
DEFINITION
7
What is the formula for the return on ad spend (ROAS)? (number of units sold x cost per unit) /
Image
ad spend
TERM
, DEFINITION
8
Question 5 (5 x 75) / 150 = 2.5
Image
Consider the following scenario:
DEFINITION
Imagine that a marketer is working on a digital ad
campaign for a single product. They learn that it costs
$150 USD in advertising to sell 5 units of a $75 USD
product. They apply the formula to calculate return on
ad spend (ROAS).
What is this marketer's ROAS?
TERM
9
What do attribution projects organize? Select all that Micro conversions
Image
apply.
Macro conversions
TERM
DEFINITION
10
