Title
WGU D381 E-Commerce and Marketing Analytics
Description
(WGU D381) MKTG 6040 E Commerce & Marketing Analytics - Objective Assessment Guide Q & S 20242025
Import Add diagram Create from notes
1
When it comes to Google marketing analytics, why is The number of impressions help a
Image
the number of impressions important? business assess whether its campaign is
on track based on the parameters set by
TERM
it.
DEFINITION
2
,A group of individuals have set up an e-store and are To help assess data pertaining to the
Image
running a digital campaign to understand the design factors that correlate with the
effectiveness of the design of the e-store.What is the campaign goals
use of Google Analytics in this case?
DEFINITION
TERM
3
Maria at Whole Pine, Inc. is tasked by her supervisor Paid traffic helps to determine the
Image
with evaluating the paid traffic data for the company's current success of sales strategies for a
online store to determine the success of the latest product that is being advertised.
digital advertising campaign in achieving the campaign
DEFINITION
goal of increasing the click-through rate from 3% to 7%.
How is paid traffic directly correlated with the
campaign goal for the online store?
TERM
4
Daniel at Whole Pine Inc. is tasked by his supervisor The traffic that focuses on the number of
Image
with segregating direct traffic data for the company's customers that a business is getting daily
online store and analyzing the effectiveness of its
DEFINITION
,online campaign across various social media
platforms.Which type of traffic should Daniel focus on in
this case?
TERM
5
A data scientist for a marketing organization has used The data scientist should use the data
Image
spreadsheets to perform basic data analysis of the analysis libraries available in Python for
organization's current campaign. However, the data data mining and data processing.
scientist now wants to perform customized data
DEFINITION
analysis to create comprehensive campaign
performance reports.What is an efficient approach in
this case?
TERM
6
A marketing team has created spreadsheets and charts It allows visualization of campaign data
Image
to present user data related to a campaign. However, using dashboards and customer reports.
the team also wants to present real-time data and
DEFINITION
insights about the campaign to its stakeholders as well
as share customized reports with its stakeholders. The
, team decides to use Google Data studio for this. What is
the importance of Google Data Studio in this case?
TERM
7
A company is running a campaign to increase product It helps the team to understand how
Image
sales, and the marketing team of the company is successfully users are completing each
tracking campaign data using Google Analytics. The stage in order to improve inefficient
team decides to use funnel exploration to visualize the customer journeys.
steps that users take to complete a task such as making
DEFINITION
a purchase. How is the use of funnel exploration
beneficial in this case?
TERM
8
WGU D381 E-Commerce and Marketing Analytics
Description
(WGU D381) MKTG 6040 E Commerce & Marketing Analytics - Objective Assessment Guide Q & S 20242025
Import Add diagram Create from notes
1
When it comes to Google marketing analytics, why is The number of impressions help a
Image
the number of impressions important? business assess whether its campaign is
on track based on the parameters set by
TERM
it.
DEFINITION
2
,A group of individuals have set up an e-store and are To help assess data pertaining to the
Image
running a digital campaign to understand the design factors that correlate with the
effectiveness of the design of the e-store.What is the campaign goals
use of Google Analytics in this case?
DEFINITION
TERM
3
Maria at Whole Pine, Inc. is tasked by her supervisor Paid traffic helps to determine the
Image
with evaluating the paid traffic data for the company's current success of sales strategies for a
online store to determine the success of the latest product that is being advertised.
digital advertising campaign in achieving the campaign
DEFINITION
goal of increasing the click-through rate from 3% to 7%.
How is paid traffic directly correlated with the
campaign goal for the online store?
TERM
4
Daniel at Whole Pine Inc. is tasked by his supervisor The traffic that focuses on the number of
Image
with segregating direct traffic data for the company's customers that a business is getting daily
online store and analyzing the effectiveness of its
DEFINITION
,online campaign across various social media
platforms.Which type of traffic should Daniel focus on in
this case?
TERM
5
A data scientist for a marketing organization has used The data scientist should use the data
Image
spreadsheets to perform basic data analysis of the analysis libraries available in Python for
organization's current campaign. However, the data data mining and data processing.
scientist now wants to perform customized data
DEFINITION
analysis to create comprehensive campaign
performance reports.What is an efficient approach in
this case?
TERM
6
A marketing team has created spreadsheets and charts It allows visualization of campaign data
Image
to present user data related to a campaign. However, using dashboards and customer reports.
the team also wants to present real-time data and
DEFINITION
insights about the campaign to its stakeholders as well
as share customized reports with its stakeholders. The
, team decides to use Google Data studio for this. What is
the importance of Google Data Studio in this case?
TERM
7
A company is running a campaign to increase product It helps the team to understand how
Image
sales, and the marketing team of the company is successfully users are completing each
tracking campaign data using Google Analytics. The stage in order to improve inefficient
team decides to use funnel exploration to visualize the customer journeys.
steps that users take to complete a task such as making
DEFINITION
a purchase. How is the use of funnel exploration
beneficial in this case?
TERM
8
