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Exam (elaborations)

Google Search Ads Questions with Detailed Verified Answers for Accuracy

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Google Search Ads Questions with Detailed Verified Answers for Accuracy

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ACCURACY IS GUARANTEED


Google Search Ads Questions with Detailed
Verified Answers for Accuracy
golf enthusiast watches instructional videos abt golf, searched
for best golf clubs, researched golf on google maps. What search
audience selection would be the best?

✓✓ Affinity Audience


water sports co custom made watercraft and accessories. Broad
key word match "boat" then modifier as "paddle" what two
searches would come up

✓✓ - travel on a paddle ship
- green boat paddle


ad extensions assist with providing with what 2 things

✓✓ - relevant info
- info based on the current moment


Meredith notices sales are starting to lag. optimization score is
22% what does it mean

✓✓ could be improved by 78%


alex started campaign for motorcycle custom helmets. What
would google ads provide

✓✓ showing ad to people looking at relevant info abt helmets

, ACCURACY IS GUARANTEED

digital strategist jared wants to add something extra as an
incentive for people to click on his ad. two optional fields for
URL what is the guidelinen

✓✓ 15 characters for each


text ad 5 steps

✓✓ - sign in to account
- page menu- ad and extensions
- + button and text ad
- enter headline, url, description
- meets guidelines and save


asam wants to know why callout extensions

✓✓ highlight key info and selling points of business


automated bidding does heavy lifting. what does it use to set
right bid for right auction

✓✓ machine learning


Bernadettes in charge of a competitive mark campaign. what is
the value of using a google search ad

✓✓ business will have a competitive presence w smaller
businesses

, ACCURACY IS GUARANTEED

Bobs electrics launching UltraView1000 uses broad match
modifier w key words television voice and accessible. what's the
benefits

✓✓ bobs ad will appear if search terms contain at least ALL
three keywords or variations


UltraView1000 with broad term Television what will show up

✓✓ if search has any variation of keyword, like TV


Ultraview1000 phrase match with

✓✓ only show with UltraView1000 with words either before or
after


Brenda wants to increase optimization score. what change will
help

✓✓ adding seasonal messaging during holiday season


Brian uses optimization score. What is it based on

✓✓ key aspects of account like stats, settings and industry
trends


Carlton runs adventure excursion in south america and wants
to increase number of people who book tours. what will help for
google search ads

✓✓ researching SA holiday destinations oline

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