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Buad 453 Questions With Correct Answers

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BUAD 453 QUESTIONS WITH CORRECT ANSWERS

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Is the brand image of Charles Chocolates a basis of competitive advantage?


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Yes, it is valuable, rare, costly to imitate, and organized to capture value - at
least in the Portland, ME, area.

, Refer to the Spotify case in Strategy in 3D. At the time of case (2008) Spotify founders
determine that the music streaming industry is in the _____ phase of the industry life
cycle. In contrast, at the time of the case (2018), Blue Apron is most likely in the _____
phase of the industry life cycle.


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Spotify: introduction ; Blue Apron: growth




If product is in the decline phase of the lifecycle, what answer is NOT a strategic
option the managers would want to follow?


buy rivals to establish a stronger position
bankruptcy or liquidation
continue supporting the business at a reasonable level
increase investment to maximize profit


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increase investment to maximize profit




not rare


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competitive parity

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