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Exam (elaborations)

Buad 453 Exam 1 Questions With Correct Answers

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BUAD 453 EXAM 1 QUESTIONS WITH CORRECT ANSWERS

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The price of a product or service is typically less than the customer's perceived value
for the product because:


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it is impossible to offer products to each customer at the exact price at
which he or she values it because customer definitions of value will vary.

,An HVAC contractor is considering expanding into a new business line, offering
commercial facility maintenance and service in addition to construction contracting
services. As the contractor considers this potential strategy, it conducts a strategic
planning process for this business unit, analyzing external and internal factors. Which
of these can be classified as a part of the external operating environment of the
company?


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local commercial properties are most often served by one of the three big
national HVAC service firms and a handful of local smaller firms.




There are four main categories of strategies that managers may define to create and
sustain a competitive advantage. What is an example of a business-level strategy?


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A general manager defining a superior customer service strategy for his
division to better deliver its products




The most immediate threat to a company's profitability comes from:


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its closest competitors, companies within the same strategic group.




Which of these is an example of a product or service in an industry operating in the
growth phase?

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Employee performance management software




Efficiency is a measure of the quantity of inputs required to produce a given output. It
can be measured by:


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employee productivity and capital productivity.




Logan is an entrepreneur with a new idea for a software product. His start-up
company grows quickly to a team of about 25. A new federal law recently passed by
Congress will cause the software to become obsolete without a major change in the
programming. The investment in the programming is going to be costly, and the
company faces some hard choices. Logan announces that he will get back to his roots
as a programmer to work alongside the software development team, taking the salary
of a programmer, to ensure that the newest version of the software will be compliant
with the new law. Which of these characteristics of an effective leader is Logan
demonstrating the most?


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commitment




the idea that the strategy-making process is constantly ongoing and adapting over
time with the input of additional information is:


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