LSUS MBA 776 EXAM 1 (CH. 1-
4)CORRECT 100%
Self-Reference Criterion (SRC) - ANSWER unconscious reference to one's own cultural
values, experiences, and knowledge as a basis for decisions
Enthnocentrism - ANSWER the notion that people in one's own company, culture, or
country know best how to do things
Marketing - ANSWER the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for customers,
clients, partners, and society at large
International Marketing - ANSWER The performance of business activities designed to
plan, price, promote, and direct the flow of a company's goods and services to
consumers or users in more than one nation for a profit.
Adaptation - ANSWER The ability to interpret effectively the influence and impact of
each of the uncontrollable environmental elements on the marketing plan for each
foreign market in which they hope to do business
Stages of International Marketing Involvement - ANSWER 1. No Direct Foreign
Marketing
2. Infrequent Foreign Marketing
3. Regular Foreign Marketing
4. International Marketing
5. Global Marketing
No Direct Foreign Marketing - ANSWER A company that does not actively cultivate
customers outside the country
Infrequent Foreign Marketing - ANSWER A company with temporary surpluses caused
by variations in production levels or demand may send their products for marketing
overseas
Regular Foreign Marketing - ANSWER A firm with permanent productive capacity
devoted to the production of goods and services to be marketed in foreign markets
International Marketing - ANSWER Companies in this stage are fully committed to and
involved in international marketing activities.
Global Marketing - ANSWER A marketing strategy that consciously addresses
customers, markets, and competition throughout the world.
4)CORRECT 100%
Self-Reference Criterion (SRC) - ANSWER unconscious reference to one's own cultural
values, experiences, and knowledge as a basis for decisions
Enthnocentrism - ANSWER the notion that people in one's own company, culture, or
country know best how to do things
Marketing - ANSWER the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for customers,
clients, partners, and society at large
International Marketing - ANSWER The performance of business activities designed to
plan, price, promote, and direct the flow of a company's goods and services to
consumers or users in more than one nation for a profit.
Adaptation - ANSWER The ability to interpret effectively the influence and impact of
each of the uncontrollable environmental elements on the marketing plan for each
foreign market in which they hope to do business
Stages of International Marketing Involvement - ANSWER 1. No Direct Foreign
Marketing
2. Infrequent Foreign Marketing
3. Regular Foreign Marketing
4. International Marketing
5. Global Marketing
No Direct Foreign Marketing - ANSWER A company that does not actively cultivate
customers outside the country
Infrequent Foreign Marketing - ANSWER A company with temporary surpluses caused
by variations in production levels or demand may send their products for marketing
overseas
Regular Foreign Marketing - ANSWER A firm with permanent productive capacity
devoted to the production of goods and services to be marketed in foreign markets
International Marketing - ANSWER Companies in this stage are fully committed to and
involved in international marketing activities.
Global Marketing - ANSWER A marketing strategy that consciously addresses
customers, markets, and competition throughout the world.
