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TEST BANK FOR BUSINESS COMMUNICATION PROCESS AND PRODUCT 9TH EDITION BY MARY ELLEN GUFFEY QUESTIONS WITH ANSWERS A+ VERIFIED 100% PASS

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TEST BANK FOR BUSINESS COMMUNICATION PROCESS AND PRODUCT 9TH EDITION BY MARY ELLEN GUFFEY QUESTIONS WITH ANSWERS A+ VERIFIED 100% PASS TEST BANK FOR BUSINESS COMMUNICATION PROCESS AND PRODUCT 9TH EDITION BY MARY ELLEN GUFFEY QUESTIONS WITH ANSWERS A+ VERIFIED 100% PASS

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,Name Clas Dat
: s: e:

Chapter 01: Business Communication in the Digital Age
Truecv/cvFalse

1. Communicationcvtodaycvgenerallycvflowscvonecvway—fromcvcompaniescvtocvthecvpublic.
a. True
b. False
ANSWER: False

2. Today’scvnewcvcommunicationcvtechnologiescvhavecvmadecvwritingcvskillscvlesscvimportantcvthancvincvthecvpast.
a. True
b. False
ANSWER: False

3. Youcvarecvborncvwithcvthecvabilitiescvtocvread,cvlisten,cvspeak,cvandcvwritecveffectively.
a. True
b. False
ANSWER: False

4. Thecv21st-centurycveconomycvdependscvmainlycvoncvinformationcvandcvknowledge.
a. True
b. False
ANSWER: True

5. Thecvknowledgecvculturecvofcvtoday'scvworkplacecvcancvincludecvfactorycvproductioncvemployees.
a. True
b. False
ANSWER: True

6. Flattenedcvmanagementcvhierarchiescvallowcvcompaniescvtocvreactcvmorecvquicklycvtocvmarketcvchanges.
a. True
b. False
ANSWER: True

7. Diversecvworkforcescvarecvmorecvlikelycvtocvcreatecvthecvproductscvthatcvconsumerscvdemand.
a. True
b. False
ANSWER: True

8. Thecvthreecvprimarycvbusinesscvcommunicationcvfunctionscvarecvtocvinform,cvtocvpersuade,cvandcvtocventertain.
a. True
b. False
ANSWER: False

9. E-mailcviscvrapidlycvbecomingcvthecvpreferredcvcommunicationcvchannelcvforcvonlinecvcustomercvservice.
a. True
Copyright Cengage Learning. Powered by Cognero. Page 1

,Name Clas Dat
: s: e:

Chapter 01: Business Communication in the Digital Age
b. False
ANSWER: False

10. Onecvadvantagecvofcvoralcvcommunicationcvovercvwrittencvcommunicationcviscvthatcvoralcvcommunicationcvcancvbecvmorecv
easilycvadjustedcvtocvthecvaudience.
a. True
b. False
ANSWER: True

11. Externalcvcommunicationcvincludescvsharingcvideascvandcvmessagescvwithcvsuperiors,cvcoworkers,cvandcvsubordinates.
a. True
b. False
ANSWER: False

12. Maxwellcviscvsendingcvancve-
mailcvmessagecvtocvthecvSecuritiescvandcvExchangecvCommissioncvtocvaskcvaboutcvacvspecificcvSarbanes-
cvOxleycvregulation.cvThiscviscvancvexamplecvofcvinternalcvcommunication.

a. True
b. False
ANSWER: False

13. Accordingcvtocvmediacvrichnesscvtheory,cvface-to-
facecvconversationscvarecvthecvrichestcvbecausecvtheycvprovidecvmorecvhelpfulcvcuescvandcvallowcvforcvimmediatecvfeedback.
a. True
b. False
ANSWER: True

14. Socialcvpresencecviscvgreatercvincvasynchronouscvcommunicationcv(e-
mail,cvforumcvpost)cvthancvincvsynchronouscvcommunicationcv(livecvchat,cvIM).
a. True
b. False
ANSWER: False

15. Informationcvflowscvthroughcvformalcvcommunicationcvchannelscvincvthreecvdirections:cvdownward,cvupward,cvandcvspiral.
a. True
b. False
ANSWER: False

16. Melinda,cvacvcompanycvdepartmentcvmanager,cvfrequentlycvcommunicatescvviacvtextcvmessagescvwithcvothercvdepart
mentcvmanagerscvwithincvthecvcompany.cvThiscviscvancvexamplecvofcvancvupwardcvflowcvofcvcommunication.
a. True
b. False
ANSWER: False

17. David,cvacvpayrollcvclerk,cvcamecvupcvwithcvancvideacvforcvprocessingcvpayrollcvmorecvefficientlycvandcvpresentedcvitcvtocvthecv
Copyright Cengage Learning. Powered by Cognero. Page 2

, Name Clas Dat
: s: e:

Chapter 01: Business Communication in the Digital Age
HumancvResourcescvDepartmentcvmanager.cvThiscviscvancvexamplecvofcvancvupwardcvflowcvofcvcommunication.




Copyright Cengage Learning. Powered by Cognero. Page 3

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