TLMT 313 Week 6 Quiz Questions &
Answers: Latest Updated : Guaranteed
A+ Score Solution
/. Firms can safeguard customer information by doing which of the following?: -
Answer-Both A & B
/.Which of the following are required elements of an effective CRM initiative? - Answer-
Segmenting customers
/.The application of ethical principles to business situations can be referred to as -
Answer-Business ethics
/.Promoting diversity by intentionally buying from small firms or ethnic minority
businesses. This is an example of - Answer-Ethical sourcing
/.Demands by customers for companies to become more ethically and environmentally
focused have placed added pressures on firms to improve their performance in supply
chain management. - Answer-True
/.Customers of companies, using CRM applications, should not be concerned with their
personal information becoming compromised or being shared with other companies -
Answer-False
/.As customers navigate through a website CRM software can record and analyze the
customer's clickstream so website images and ads can be tailored to the needs and
desires of that individual customer. - Answer-True
/.Segmenting customers on the basis of things like products purchased, sales history,
demographic information, and desired product features can dilute the results of a CRM
program; segmenting customers should be avoided. - Answer-False
/.Training managers and users in the key customer contact areas can help the firm
decide what customizations to the CRM applications are required. - Answer-True
/.Safeguarding customer information is a legal and ethical responsibility for any
company collecting, processing, and transmitting sensitive customer data - Answer-
True
Answers: Latest Updated : Guaranteed
A+ Score Solution
/. Firms can safeguard customer information by doing which of the following?: -
Answer-Both A & B
/.Which of the following are required elements of an effective CRM initiative? - Answer-
Segmenting customers
/.The application of ethical principles to business situations can be referred to as -
Answer-Business ethics
/.Promoting diversity by intentionally buying from small firms or ethnic minority
businesses. This is an example of - Answer-Ethical sourcing
/.Demands by customers for companies to become more ethically and environmentally
focused have placed added pressures on firms to improve their performance in supply
chain management. - Answer-True
/.Customers of companies, using CRM applications, should not be concerned with their
personal information becoming compromised or being shared with other companies -
Answer-False
/.As customers navigate through a website CRM software can record and analyze the
customer's clickstream so website images and ads can be tailored to the needs and
desires of that individual customer. - Answer-True
/.Segmenting customers on the basis of things like products purchased, sales history,
demographic information, and desired product features can dilute the results of a CRM
program; segmenting customers should be avoided. - Answer-False
/.Training managers and users in the key customer contact areas can help the firm
decide what customizations to the CRM applications are required. - Answer-True
/.Safeguarding customer information is a legal and ethical responsibility for any
company collecting, processing, and transmitting sensitive customer data - Answer-
True
