Serviss Digital Marketing Exam 3
Questions with Complete Solutions
customer retention strategy - ANSWER-Email is more effective and less annoying as
part of ________ NOT customer acquisition.
permission - ANSWER-Good email marketing is _______ based-- never spam.
retention - ANSWER-Email marketing is more effective at ______ than other digital
channels.
integrating email and social media - ANSWER-1-collect email addresses from
visitors to social media sites
2-verify permission
3-send permission based email
4-use ongoing communications to develop relationships
5-enhance relationship through customer dialogue
1 (integrating email and social media) - ANSWER-collect email addresses from
visitors to social media site is step ___ in integrating email and social media.
2 - ANSWER-verifying permission is step ___ in integrating email and social media.
3 - ANSWER-send permission based email is step ___ in integrating email and
social media.
4 - ANSWER-use ongoing communications to develop relationships is step ___ in
integrating email and social media.
5 - ANSWER-enhance relationship through customer dialogue is step ___ in
integrating email and social media.
developing a customer-focused email marketing campaign - ANSWER-1-gather
customer data
2-derive customer insight
3-suggest proactive action
4-evaluate response
1 - ANSWER-gathering customer data (contact info, interaction and privacy
preferences, purchasing behavior, customer interaction history) is step ___ of
developing a customer-focused email marketing campaign.
2 - ANSWER-Derive customer insight (needs, value, feedback, offers or products
needed next) is step __ in developing a customer-focused email marketing
campaign.
3 - ANSWER-Suggest proactive action (ensure robust privacy protection policies,
develop customized campaigns, refine campaigns, train staff on value of applying
, customer insight) is step ___ in developing a customer-focused email marketing
campaign.
4 - ANSWER-Evaluate response (track click-through and open rates, pilot
campaigns to test customized content versions, test content-to-promo ratio, elicit
direct customer feedback, gauge level of customer engagement) is step ___ in
developing a customer-focused email marketing campaign.
monday/friday bad, tuesday is good - ANSWER-What day of the week is best for
B2B emails?
weekends and evenings are good - ANSWER-What day of the week is best for B2C
emails?
depends on customer base - ANSWER-The best time to send emails...
testing constantly - ANSWER-How to know for sure what day and time is best for
sending emails?
bounce rate - ANSWER-undeliverable addresses as percent of total
personalization - ANSWER-involves the creation of specialized content for a
prospect/customer with a known profile
customization - ANSWER-the creation of new content, services, or even products
based on the needs and wants of an individual
increases - ANSWER-Personalization ____ open rate.
relevance, respect, recipient control - ANSWER-What are the golden rules of email
marketing?
relevance - ANSWER-what does it mean to me? is...
respect - ANSWER-Is my data used responsibly? is...
recipient control - ANSWER-Do I have a choice over how my data is used? is...
CAN-SPAM requirements - ANSWER--valid headers including domain name and
email address
-subject line must not be deceptive
-requires at least one opt-out method (w/in 10 days)
-requires that commercial email be identified (valid postal address)
1-personalization
2-relevant segmentation
3-mobile applications
4-emails triggered by events (bday, local activity, significant deposit, etc)
5-animation and video to boost engagement - ANSWER-Email's future depends on...
Questions with Complete Solutions
customer retention strategy - ANSWER-Email is more effective and less annoying as
part of ________ NOT customer acquisition.
permission - ANSWER-Good email marketing is _______ based-- never spam.
retention - ANSWER-Email marketing is more effective at ______ than other digital
channels.
integrating email and social media - ANSWER-1-collect email addresses from
visitors to social media sites
2-verify permission
3-send permission based email
4-use ongoing communications to develop relationships
5-enhance relationship through customer dialogue
1 (integrating email and social media) - ANSWER-collect email addresses from
visitors to social media site is step ___ in integrating email and social media.
2 - ANSWER-verifying permission is step ___ in integrating email and social media.
3 - ANSWER-send permission based email is step ___ in integrating email and
social media.
4 - ANSWER-use ongoing communications to develop relationships is step ___ in
integrating email and social media.
5 - ANSWER-enhance relationship through customer dialogue is step ___ in
integrating email and social media.
developing a customer-focused email marketing campaign - ANSWER-1-gather
customer data
2-derive customer insight
3-suggest proactive action
4-evaluate response
1 - ANSWER-gathering customer data (contact info, interaction and privacy
preferences, purchasing behavior, customer interaction history) is step ___ of
developing a customer-focused email marketing campaign.
2 - ANSWER-Derive customer insight (needs, value, feedback, offers or products
needed next) is step __ in developing a customer-focused email marketing
campaign.
3 - ANSWER-Suggest proactive action (ensure robust privacy protection policies,
develop customized campaigns, refine campaigns, train staff on value of applying
, customer insight) is step ___ in developing a customer-focused email marketing
campaign.
4 - ANSWER-Evaluate response (track click-through and open rates, pilot
campaigns to test customized content versions, test content-to-promo ratio, elicit
direct customer feedback, gauge level of customer engagement) is step ___ in
developing a customer-focused email marketing campaign.
monday/friday bad, tuesday is good - ANSWER-What day of the week is best for
B2B emails?
weekends and evenings are good - ANSWER-What day of the week is best for B2C
emails?
depends on customer base - ANSWER-The best time to send emails...
testing constantly - ANSWER-How to know for sure what day and time is best for
sending emails?
bounce rate - ANSWER-undeliverable addresses as percent of total
personalization - ANSWER-involves the creation of specialized content for a
prospect/customer with a known profile
customization - ANSWER-the creation of new content, services, or even products
based on the needs and wants of an individual
increases - ANSWER-Personalization ____ open rate.
relevance, respect, recipient control - ANSWER-What are the golden rules of email
marketing?
relevance - ANSWER-what does it mean to me? is...
respect - ANSWER-Is my data used responsibly? is...
recipient control - ANSWER-Do I have a choice over how my data is used? is...
CAN-SPAM requirements - ANSWER--valid headers including domain name and
email address
-subject line must not be deceptive
-requires at least one opt-out method (w/in 10 days)
-requires that commercial email be identified (valid postal address)
1-personalization
2-relevant segmentation
3-mobile applications
4-emails triggered by events (bday, local activity, significant deposit, etc)
5-animation and video to boost engagement - ANSWER-Email's future depends on...
