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IDIS 344 Final Questions with Detailed
Verified Answers (100% Correct
Answers) /Already Graded A+
aim of marketing
Ans: understand customer so well the product fits and
sells itself
7 P's of Marketing
Ans: product
promotion
price
placement
people
process
physical evidence
marketing
Ans: the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging
offerings that have value for customers, clients,
partners, and society at large
marketing purpose
pg. 1
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Ans: to generate revenue for a brand, company, or
organization. Marketing professionals and teams
achieve this through the execution of strategic digital
activities that drive traffic, qualified leads, and sales,
in direct collaboration with their sales team.
marketing focus of a manufacturer
Ans: -build product/brand awareness
-build demand for the product/brand
-"sell" the product/brand to build market
marketing focus of a distributor
Ans: -distinguish yourself in market
-focus of your value proposition
-more emphasis on your brand versus your products
important changes in sales and marketing teams
Ans: -covid 19 changed the game for distributors
-hybrid approach
-technology impact on sales (ecommerce, CRM)
-expand sales footprint (new customers and markets)
disruptors in the market
Ans: amazon, sears
how did amazon act as disruptor
pg. 2
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Ans: start in 1996 selling books
-one of big five companies
-disrupted first retail then wholesale
-prime and 2day delivery establish new standards
how did sears act as disruptor
Ans: start in 1886 selling watches
-cheapest supply house
-everything available to everyone
-customer service and catalog new standards
-bankrupt in 2011
5 S's of distribution
Ans: Source
stock
store
sell
ship
5 S's connect
Ans: supplier and customer
information technology
Ans: ERP
CRM
pg. 3
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4 support services
Ans: information technology
human resource management
finance management
transportation
human resource management
Ans: "people"
finance managment
Ans: "money"
transportation
Ans: "move things"
3 things that go into proper inventory managment
Ans: outside sales
inside sales
e commerce sales
ecommerce
Ans: maintaining business relationships and selling
information, services, and commodities by means of
telecommunications networks
top reasons for not provided ecommerce
pg. 4
IDIS 344 Final Questions with Detailed
Verified Answers (100% Correct
Answers) /Already Graded A+
aim of marketing
Ans: understand customer so well the product fits and
sells itself
7 P's of Marketing
Ans: product
promotion
price
placement
people
process
physical evidence
marketing
Ans: the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging
offerings that have value for customers, clients,
partners, and society at large
marketing purpose
pg. 1
, Click here-Nclex - Stuvia US
Ans: to generate revenue for a brand, company, or
organization. Marketing professionals and teams
achieve this through the execution of strategic digital
activities that drive traffic, qualified leads, and sales,
in direct collaboration with their sales team.
marketing focus of a manufacturer
Ans: -build product/brand awareness
-build demand for the product/brand
-"sell" the product/brand to build market
marketing focus of a distributor
Ans: -distinguish yourself in market
-focus of your value proposition
-more emphasis on your brand versus your products
important changes in sales and marketing teams
Ans: -covid 19 changed the game for distributors
-hybrid approach
-technology impact on sales (ecommerce, CRM)
-expand sales footprint (new customers and markets)
disruptors in the market
Ans: amazon, sears
how did amazon act as disruptor
pg. 2
, Click here-Nclex - Stuvia US
Ans: start in 1996 selling books
-one of big five companies
-disrupted first retail then wholesale
-prime and 2day delivery establish new standards
how did sears act as disruptor
Ans: start in 1886 selling watches
-cheapest supply house
-everything available to everyone
-customer service and catalog new standards
-bankrupt in 2011
5 S's of distribution
Ans: Source
stock
store
sell
ship
5 S's connect
Ans: supplier and customer
information technology
Ans: ERP
CRM
pg. 3
, Click here-Nclex - Stuvia US
4 support services
Ans: information technology
human resource management
finance management
transportation
human resource management
Ans: "people"
finance managment
Ans: "money"
transportation
Ans: "move things"
3 things that go into proper inventory managment
Ans: outside sales
inside sales
e commerce sales
ecommerce
Ans: maintaining business relationships and selling
information, services, and commodities by means of
telecommunications networks
top reasons for not provided ecommerce
pg. 4
