MBA 706 Module5 Exam with Questions
and Correct Answers 2025
Channel ,Members ,- ,CORRECT ,ANSWER-firms ,that ,a ,company ,partners ,with ,to
,actively ,promote ,and ,sell ,a ,product ,as ,it ,travels ,its ,marketing ,channel ,to ,users
What ,is ,the ,simplest ,form ,of ,a ,marketing ,channel? ,- ,CORRECT ,ANSWER-Consists
,of ,just ,two ,parties ,- ,producer ,and ,consumer
ex: ,getting ,a ,haircut
Intermediaries ,- ,CORRECT ,ANSWER-Businesses ,involved ,in ,selling ,the ,goods ,and
,services ,of ,producers ,to ,consumers ,and ,other ,businesses. ,- ,Aka ,the ,orgs ,that ,a
,product ,passes ,through ,prior ,to ,getting ,to ,you
What ,are ,the ,4 ,forms ,of ,utility ,or ,value ,a ,channel ,offers? ,- ,CORRECT ,ANSWER-
time, ,form, ,place, ,ownership
Supply ,Chain ,- ,CORRECT ,ANSWER-the ,group ,of ,firms ,that ,make ,and ,deliver ,a
,given ,set ,of ,goods ,and ,services
Supply ,Chain ,Management ,- ,CORRECT ,ANSWER-when ,firms ,are ,constantly
,monitoring ,their ,supply ,chains ,and ,adjust ,them ,so ,they ,are ,at ,their ,most ,efficient
Wholesalers ,- ,CORRECT ,ANSWER-obtain ,large ,quantities ,of ,products ,from
,producers, ,store ,them, ,and ,break ,them ,down ,into ,cases ,and ,other ,smaller ,units
,more ,convenient ,for ,retailers ,to ,buy.
Three ,types ,of ,wholesalers ,- ,CORRECT ,ANSWER--Merchant ,wholesalers
-Brokers ,and ,agents
-Manufacturers' ,and ,retailers' ,branches ,and ,offices
Retailers ,- ,CORRECT ,ANSWER-buy ,products ,from ,wholesalers, ,agents, ,or
,distributors, ,and ,then ,sell ,them ,to ,consumers. ,(supermarkets, ,convenience ,stores,
,specialty ,stores, ,department ,stores, ,superstores, ,warehouse ,clubs, ,outlets, ,online
,retailers, ,used ,retailers, ,pop ,ups, ,direct ,marketing)
, What ,is ,the ,strongest ,marketing ,channel? ,- ,CORRECT ,ANSWER-two; ,producer ,to
,consumer ,- ,called ,DIRECT ,CHANNEL
indirect ,channel ,- ,CORRECT ,ANSWER-includes ,one ,of ,more ,intermediaries
industrial ,distributors ,- ,CORRECT ,ANSWER-firms ,that ,supply ,products ,that
,businesses ,of ,government ,departments ,& ,agencies ,use ,but ,do ,not ,re-sell
disintermediation ,- ,CORRECT ,ANSWER-cutting ,out ,the ,middle ,man ,- ,aka
,intermediaries
Why ,is ,using ,multiple ,channels ,a ,good ,idea/effective? ,- ,CORRECT ,ANSWER-the
,more ,channels ,your ,customers ,utilize, ,the ,more ,loyal ,they ,are ,likely ,to ,be ,towards
,your ,product
Strategic ,channel ,alliances ,- ,CORRECT ,ANSWER-companies ,working ,together ,to
,maximize ,distribution ,ex: ,Harley ,Davison ,and ,Best ,Western ,partnership
International ,Marketing ,Strategy ,- ,CORRECT ,ANSWER-sometimes ,difficult ,to
,penetrate ,due ,to ,government ,regulations ,and ,or ,corruption. ,two ,ways ,to ,penetrate
,are ,through ,joint ,ventures ,and ,by ,exporting ,your ,products
Push ,strategy ,- ,CORRECT ,ANSWER-manufacturer ,convinces ,wholesalers,
,distributors, ,or ,retailers ,to ,sell ,it's ,products. ,issue ,with ,this ,is ,that ,it ,doesn't ,focus ,on
,the ,needs ,of ,the ,actual ,product ,users
Pull ,Strategy ,- ,CORRECT ,ANSWER-focuses ,on ,creating ,demand ,for ,a ,product
,among ,consumers ,so ,that ,businesses ,will ,agree ,to ,sell ,a ,product
Channel ,Selection ,Factors ,- ,CORRECT ,ANSWER-Type ,of ,customer, ,type ,of ,product,
,channel ,partner ,capabilities, ,the ,business ,environment ,& ,technology, ,competing
,products' ,marketing ,channels
Intensive ,Distribution ,Strategy ,- ,CORRECT ,ANSWER-often ,used ,for ,convenience
,goods ,to ,try ,to ,sell ,your ,products ,in ,as ,many ,outlets ,as ,possible
Selective ,Distribution ,Strategy ,- ,CORRECT ,ANSWER-involves ,selling ,products ,at
,select ,outlets ,in ,specific ,locations
Exclusive ,Distribution ,Strategy ,- ,CORRECT ,ANSWER-involves ,selling ,products
,through ,one ,or ,very ,few ,outlets ,(idea ,of ,scarcity ,principle ,and ,creating ,demand)
Gray ,Market ,- ,CORRECT ,ANSWER-A ,market ,in ,which ,a ,producer ,hasn't ,authorized
,its ,products ,to ,be ,sold.
Channel ,Conflict ,- ,CORRECT ,ANSWER-A ,dispute ,among ,channel ,members
and Correct Answers 2025
Channel ,Members ,- ,CORRECT ,ANSWER-firms ,that ,a ,company ,partners ,with ,to
,actively ,promote ,and ,sell ,a ,product ,as ,it ,travels ,its ,marketing ,channel ,to ,users
What ,is ,the ,simplest ,form ,of ,a ,marketing ,channel? ,- ,CORRECT ,ANSWER-Consists
,of ,just ,two ,parties ,- ,producer ,and ,consumer
ex: ,getting ,a ,haircut
Intermediaries ,- ,CORRECT ,ANSWER-Businesses ,involved ,in ,selling ,the ,goods ,and
,services ,of ,producers ,to ,consumers ,and ,other ,businesses. ,- ,Aka ,the ,orgs ,that ,a
,product ,passes ,through ,prior ,to ,getting ,to ,you
What ,are ,the ,4 ,forms ,of ,utility ,or ,value ,a ,channel ,offers? ,- ,CORRECT ,ANSWER-
time, ,form, ,place, ,ownership
Supply ,Chain ,- ,CORRECT ,ANSWER-the ,group ,of ,firms ,that ,make ,and ,deliver ,a
,given ,set ,of ,goods ,and ,services
Supply ,Chain ,Management ,- ,CORRECT ,ANSWER-when ,firms ,are ,constantly
,monitoring ,their ,supply ,chains ,and ,adjust ,them ,so ,they ,are ,at ,their ,most ,efficient
Wholesalers ,- ,CORRECT ,ANSWER-obtain ,large ,quantities ,of ,products ,from
,producers, ,store ,them, ,and ,break ,them ,down ,into ,cases ,and ,other ,smaller ,units
,more ,convenient ,for ,retailers ,to ,buy.
Three ,types ,of ,wholesalers ,- ,CORRECT ,ANSWER--Merchant ,wholesalers
-Brokers ,and ,agents
-Manufacturers' ,and ,retailers' ,branches ,and ,offices
Retailers ,- ,CORRECT ,ANSWER-buy ,products ,from ,wholesalers, ,agents, ,or
,distributors, ,and ,then ,sell ,them ,to ,consumers. ,(supermarkets, ,convenience ,stores,
,specialty ,stores, ,department ,stores, ,superstores, ,warehouse ,clubs, ,outlets, ,online
,retailers, ,used ,retailers, ,pop ,ups, ,direct ,marketing)
, What ,is ,the ,strongest ,marketing ,channel? ,- ,CORRECT ,ANSWER-two; ,producer ,to
,consumer ,- ,called ,DIRECT ,CHANNEL
indirect ,channel ,- ,CORRECT ,ANSWER-includes ,one ,of ,more ,intermediaries
industrial ,distributors ,- ,CORRECT ,ANSWER-firms ,that ,supply ,products ,that
,businesses ,of ,government ,departments ,& ,agencies ,use ,but ,do ,not ,re-sell
disintermediation ,- ,CORRECT ,ANSWER-cutting ,out ,the ,middle ,man ,- ,aka
,intermediaries
Why ,is ,using ,multiple ,channels ,a ,good ,idea/effective? ,- ,CORRECT ,ANSWER-the
,more ,channels ,your ,customers ,utilize, ,the ,more ,loyal ,they ,are ,likely ,to ,be ,towards
,your ,product
Strategic ,channel ,alliances ,- ,CORRECT ,ANSWER-companies ,working ,together ,to
,maximize ,distribution ,ex: ,Harley ,Davison ,and ,Best ,Western ,partnership
International ,Marketing ,Strategy ,- ,CORRECT ,ANSWER-sometimes ,difficult ,to
,penetrate ,due ,to ,government ,regulations ,and ,or ,corruption. ,two ,ways ,to ,penetrate
,are ,through ,joint ,ventures ,and ,by ,exporting ,your ,products
Push ,strategy ,- ,CORRECT ,ANSWER-manufacturer ,convinces ,wholesalers,
,distributors, ,or ,retailers ,to ,sell ,it's ,products. ,issue ,with ,this ,is ,that ,it ,doesn't ,focus ,on
,the ,needs ,of ,the ,actual ,product ,users
Pull ,Strategy ,- ,CORRECT ,ANSWER-focuses ,on ,creating ,demand ,for ,a ,product
,among ,consumers ,so ,that ,businesses ,will ,agree ,to ,sell ,a ,product
Channel ,Selection ,Factors ,- ,CORRECT ,ANSWER-Type ,of ,customer, ,type ,of ,product,
,channel ,partner ,capabilities, ,the ,business ,environment ,& ,technology, ,competing
,products' ,marketing ,channels
Intensive ,Distribution ,Strategy ,- ,CORRECT ,ANSWER-often ,used ,for ,convenience
,goods ,to ,try ,to ,sell ,your ,products ,in ,as ,many ,outlets ,as ,possible
Selective ,Distribution ,Strategy ,- ,CORRECT ,ANSWER-involves ,selling ,products ,at
,select ,outlets ,in ,specific ,locations
Exclusive ,Distribution ,Strategy ,- ,CORRECT ,ANSWER-involves ,selling ,products
,through ,one ,or ,very ,few ,outlets ,(idea ,of ,scarcity ,principle ,and ,creating ,demand)
Gray ,Market ,- ,CORRECT ,ANSWER-A ,market ,in ,which ,a ,producer ,hasn't ,authorized
,its ,products ,to ,be ,sold.
Channel ,Conflict ,- ,CORRECT ,ANSWER-A ,dispute ,among ,channel ,members
