PepsiCo Analysis
in Vietnam
Market
An In-depth Case Study
Analyzing PepsiCo's
Market Strategies in
Vietnam
in Vietnam
Market
An In-depth Case Study
Analyzing PepsiCo's
Market Strategies in
Vietnam
Case
PepsiCo Analysis in Vietnam Market – University-Level Case Study on Strategic Market Entry, Localization, and Growth Challenges (2024)
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Sold
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Pages
4
Grade
A+
Uploaded on
20-05-2025
Written in
2024/2025
This document presents a comprehensive case study of PepsiCo's strategies in the Vietnamese market. It examines the company’s entry through joint ventures, particularly its alliance with Suntory, as well as product localization, youth-driven marketing, and distribution networks. The analysis also addresses market challenges, including competition, health trends, and sustainability concerns, and identifies future opportunities such as rural expansion and e-commerce growth.
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Written for
- Institution
- PepsiCo Analysis in Vietnam Market
- Course
- PepsiCo
All documents for this subject (1)
Document information
- Uploaded on
- May 20, 2025
- Number of pages
- 4
- Written in
- 2024/2025
- Type
- Case
- Professor(s)
- N/a
- Grade
- A+
Subjects
-
vietnam beverage market
-
market entry strategy
-
plastic packaging issues
-
sustainability in fmcg
-
pepsico analysis in vietnam market university le
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