MKT 315 PRACTICE EXAM 2025/2026 QUESTIONS AND
SOLUTIONS MARKED A+
✔✔customer journey - generate awareness through - ✔✔- advertising
- social media
- search
✔✔customer journey -- drive engagement - ✔✔it's not enough to make a cold prospect
aware, you must engage.
- Blog posts
- Podcasts
- Videos
✔✔customer journey -- build subscribers/leads - ✔✔anyone who has given you
permission to have a conversation with them
- Email
- Facebook
- Twitter
- Instagram
- iTunes
- Stitcher
✔✔customer journey -- increase conversions - ✔✔convince the prospect to give you a
little time or money
Up to this point, the engagement has been passive
- Here we being to onboard
✔✔customer journey - build excitement - ✔✔the value of the offers should exceed
theprice paid by the customer
✔✔customer journey - make the core offer sale - ✔✔Prospects are much more likely to
buy now that they have developed a relationship
✔✔customer journey - develop brand advocates - ✔✔- testimonials
- reviews
You build this relationship by adding value and delivering on your promise - delivering
consistently quality products
✔✔customer journey - grow brand promoters - ✔✔Promoters go beyond advocacy
- The brand is part of their life
✔✔a promoter is - ✔✔active
✔✔an advocate is - ✔✔more passive
, ✔✔establishing marketing objectives - ✔✔- Increasing problem and solution awareness
- Acquiring new leads/customers
- Activating leads/customers
- Monetizing existing leads/customers
- Onboarding new leads/customers
- Building community and advocacy
✔✔how to define a digital campaign - ✔✔- objective based
- multi parted
- seamless and subtle
- in flux
✔✔objective based means - ✔✔Coordinated actions intended to achieve a specific
business goal
✔✔seamless means - ✔✔Make your Call to Action (CTA) simple - don't propose onthe
first date
✔✔in flux means - ✔✔Much simpler to pivot/tweak digitally than traditionally
✔✔types of campaigns - ✔✔acquisition
monetization
engagement
✔✔what is the purpose of acquisition campaign - ✔✔acquire new prospects/customers
✔✔what is the purpose of monetization campaigns - ✔✔generate revenue from existing
leads/customers
✔✔what is the purpose of engagement campaigns - ✔✔create communities of brand
advocates and promoters
✔✔acquisition campaigns - ✔✔- Acquisition campaigns do the work on the front end of
the customer journey
- Not all about profit
✔✔monetization campaign - ✔✔- Make profitable sales/offers to the leads/customers
you acquired with your Acquisition campaign
✔✔engagement campaign - ✔✔- Customer interactions should go beyond the simple
transaction of buying goods/services
- A superior product matched with a superior experience
SOLUTIONS MARKED A+
✔✔customer journey - generate awareness through - ✔✔- advertising
- social media
- search
✔✔customer journey -- drive engagement - ✔✔it's not enough to make a cold prospect
aware, you must engage.
- Blog posts
- Podcasts
- Videos
✔✔customer journey -- build subscribers/leads - ✔✔anyone who has given you
permission to have a conversation with them
- iTunes
- Stitcher
✔✔customer journey -- increase conversions - ✔✔convince the prospect to give you a
little time or money
Up to this point, the engagement has been passive
- Here we being to onboard
✔✔customer journey - build excitement - ✔✔the value of the offers should exceed
theprice paid by the customer
✔✔customer journey - make the core offer sale - ✔✔Prospects are much more likely to
buy now that they have developed a relationship
✔✔customer journey - develop brand advocates - ✔✔- testimonials
- reviews
You build this relationship by adding value and delivering on your promise - delivering
consistently quality products
✔✔customer journey - grow brand promoters - ✔✔Promoters go beyond advocacy
- The brand is part of their life
✔✔a promoter is - ✔✔active
✔✔an advocate is - ✔✔more passive
, ✔✔establishing marketing objectives - ✔✔- Increasing problem and solution awareness
- Acquiring new leads/customers
- Activating leads/customers
- Monetizing existing leads/customers
- Onboarding new leads/customers
- Building community and advocacy
✔✔how to define a digital campaign - ✔✔- objective based
- multi parted
- seamless and subtle
- in flux
✔✔objective based means - ✔✔Coordinated actions intended to achieve a specific
business goal
✔✔seamless means - ✔✔Make your Call to Action (CTA) simple - don't propose onthe
first date
✔✔in flux means - ✔✔Much simpler to pivot/tweak digitally than traditionally
✔✔types of campaigns - ✔✔acquisition
monetization
engagement
✔✔what is the purpose of acquisition campaign - ✔✔acquire new prospects/customers
✔✔what is the purpose of monetization campaigns - ✔✔generate revenue from existing
leads/customers
✔✔what is the purpose of engagement campaigns - ✔✔create communities of brand
advocates and promoters
✔✔acquisition campaigns - ✔✔- Acquisition campaigns do the work on the front end of
the customer journey
- Not all about profit
✔✔monetization campaign - ✔✔- Make profitable sales/offers to the leads/customers
you acquired with your Acquisition campaign
✔✔engagement campaign - ✔✔- Customer interactions should go beyond the simple
transaction of buying goods/services
- A superior product matched with a superior experience
