MKT 315 EXAM STUDY GUIDE 2025/2026 QUESTIONS AND
SOLUTIONS MARKED A+
✔✔Considering an economic system, converting products made by producers into
varieties sought by consumers is the role of _____. - ✔✔Marketing intermediaries
✔✔An exclusive distribution strategy: - ✔✔Promotes a brand's image
✔✔In order to evaluate how long a visitor remains on a website, IT manager John
Ankerman evaluates the visitor's ___. - ✔✔Time on site
✔✔Tasty Pizza implements ___ in order to optimize local search engine queries. -
✔✔Local SEO
✔✔The communications mix can be best described as: - ✔✔The promotion mix
✔✔Jon Peabody, marketing manager for Jake's Automotive, reviews how successful
their recent digital marketing campaign has been studying ___ data. - ✔✔Analytics
✔✔Companies often offer ___ when customers send their proof of purchase to them. -
✔✔Rebates
✔✔When a company includes free shipping for $25 minimum purchases, this deal is an
example of: - ✔✔Sales promotion
✔✔The ___ method of developing an advertising budget considers sales as the source
of a promotion rather than a result. - ✔✔Percentage-of-sales
✔✔In order to determine which ad is more effective, a web designer implements ___. -
✔✔A/B Testing
✔✔Companies apply the ___ to determine their advertising budgets based on the
industry average. - ✔✔Competitive-parity method
✔✔To ___, marketers ask target audience members if they recall the message, how
often they viewed it, and what they remember about the message. - ✔✔Gather
feedback
✔✔Business-to-business companies usually incorporate a ___ promotion strategy,
while business-to-consumer companies typically employ a ___ promotion strategy. -
✔✔Push, pull
SOLUTIONS MARKED A+
✔✔Considering an economic system, converting products made by producers into
varieties sought by consumers is the role of _____. - ✔✔Marketing intermediaries
✔✔An exclusive distribution strategy: - ✔✔Promotes a brand's image
✔✔In order to evaluate how long a visitor remains on a website, IT manager John
Ankerman evaluates the visitor's ___. - ✔✔Time on site
✔✔Tasty Pizza implements ___ in order to optimize local search engine queries. -
✔✔Local SEO
✔✔The communications mix can be best described as: - ✔✔The promotion mix
✔✔Jon Peabody, marketing manager for Jake's Automotive, reviews how successful
their recent digital marketing campaign has been studying ___ data. - ✔✔Analytics
✔✔Companies often offer ___ when customers send their proof of purchase to them. -
✔✔Rebates
✔✔When a company includes free shipping for $25 minimum purchases, this deal is an
example of: - ✔✔Sales promotion
✔✔The ___ method of developing an advertising budget considers sales as the source
of a promotion rather than a result. - ✔✔Percentage-of-sales
✔✔In order to determine which ad is more effective, a web designer implements ___. -
✔✔A/B Testing
✔✔Companies apply the ___ to determine their advertising budgets based on the
industry average. - ✔✔Competitive-parity method
✔✔To ___, marketers ask target audience members if they recall the message, how
often they viewed it, and what they remember about the message. - ✔✔Gather
feedback
✔✔Business-to-business companies usually incorporate a ___ promotion strategy,
while business-to-consumer companies typically employ a ___ promotion strategy. -
✔✔Push, pull
