The Trade Desk EDGE: Marketing
Foundations Exam 2025/2026 Exam
Questions and Answers | 100% Solved
What does "PII" stand for? - 🧠 ANSWER ✔✔Personally Identifiable
Information
In RTB, a SellSide Platform (SSP) represents the publisher and also hosts
an auction on a per impression basis. - 🧠 ANSWER ✔✔True
The major difference between a true DSP and an ad network is: - 🧠
ANSWER ✔✔An ad network focuses on both the demand side and supply
side
As RTB evolves: - 🧠 ANSWER ✔✔The epicenter of power moves from the
sell side to the buy side
If you are the only one on the marketing plan, your frequency window might
be: - 🧠 ANSWER ✔✔Not serving as many ads to users since you are not
fighting for last-touch credit
COPYRIGHT©PROFFKERRYMARTIN 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE.
1
PRIVACY STATEMENT. ALL RIGHTS RESERVED
, To achieve success in digital advertising, you need to know the rules of the
game. The first and most important rule is to: - 🧠 ANSWER ✔✔Ask
questions and set a goal
Cost per mille (CPM) measures: - 🧠 ANSWER ✔✔The price an advertiser
pays per 1,000 impressions
In reference to line items, how many permutations are possible with the
letters "ABC"? - 🧠 ANSWER ✔✔In reference to line items, how many
permutations are possible with the letters "ABC"?
If a CPG advertiser is trying to reach 8% of women aged 25-54 and plans
to show them 10 ads, then what is the expected GRP? - 🧠 ANSWER ✔✔80
The power of choice benefits the: - 🧠 ANSWER ✔✔Advertiser
DSPs optimize to: - 🧠 ANSWER ✔✔Low CPMs
When campaigns are trafficked into the publisher ad server, the buyer has
full control over decisioning. - 🧠 ANSWER ✔✔False
All data is created equal - 🧠 ANSWER ✔✔False
What is a true DSP? - 🧠 ANSWER ✔✔A true DSP allows a buyer to make
optimization decisions
COPYRIGHT©PROFFKERRYMARTIN 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE.
2
PRIVACY STATEMENT. ALL RIGHTS RESERVED
Foundations Exam 2025/2026 Exam
Questions and Answers | 100% Solved
What does "PII" stand for? - 🧠 ANSWER ✔✔Personally Identifiable
Information
In RTB, a SellSide Platform (SSP) represents the publisher and also hosts
an auction on a per impression basis. - 🧠 ANSWER ✔✔True
The major difference between a true DSP and an ad network is: - 🧠
ANSWER ✔✔An ad network focuses on both the demand side and supply
side
As RTB evolves: - 🧠 ANSWER ✔✔The epicenter of power moves from the
sell side to the buy side
If you are the only one on the marketing plan, your frequency window might
be: - 🧠 ANSWER ✔✔Not serving as many ads to users since you are not
fighting for last-touch credit
COPYRIGHT©PROFFKERRYMARTIN 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE.
1
PRIVACY STATEMENT. ALL RIGHTS RESERVED
, To achieve success in digital advertising, you need to know the rules of the
game. The first and most important rule is to: - 🧠 ANSWER ✔✔Ask
questions and set a goal
Cost per mille (CPM) measures: - 🧠 ANSWER ✔✔The price an advertiser
pays per 1,000 impressions
In reference to line items, how many permutations are possible with the
letters "ABC"? - 🧠 ANSWER ✔✔In reference to line items, how many
permutations are possible with the letters "ABC"?
If a CPG advertiser is trying to reach 8% of women aged 25-54 and plans
to show them 10 ads, then what is the expected GRP? - 🧠 ANSWER ✔✔80
The power of choice benefits the: - 🧠 ANSWER ✔✔Advertiser
DSPs optimize to: - 🧠 ANSWER ✔✔Low CPMs
When campaigns are trafficked into the publisher ad server, the buyer has
full control over decisioning. - 🧠 ANSWER ✔✔False
All data is created equal - 🧠 ANSWER ✔✔False
What is a true DSP? - 🧠 ANSWER ✔✔A true DSP allows a buyer to make
optimization decisions
COPYRIGHT©PROFFKERRYMARTIN 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE.
2
PRIVACY STATEMENT. ALL RIGHTS RESERVED
