SMAD 203 Exam 1 A+ Graded
What does Krug mean by "Dont Make me Think." (4) - ✔- no questions, mental chatter,
or errors
- website should be self-explanatory
- users should not have to use any effort
- pages that are confusing will turn customers away
Define "self-evident" in relation to Krug's first law of usability. - ✔Self-evidence on a
website is like good lighting in store- it just makes everything better
What is a convention? Why is it important to use conventions? - ✔- A reoccuring symbol
that is universally understood
ex: a red octagon
- Conventions make websites easier to navigate.
Ex: underlined text means hyperlink
F pattern - ✔Users' eyes start scanning the page on the left-hand edge of design for a
keyword or point of interest.
- when something interesting is found, they read the line horizontally
- loses effectiveness after first few rows
Z pattern - ✔Users scan across the top left to right, then back to left and repeat
throughout the page.
- ideal for sites that are centered around info points and calls to action
points of z pattern - ✔1- logo
2- secondary call to action
3- related info or strong visual element leading to point 4
4- primary call to action
What is a persona? Why should you use them? - ✔reliable and realistic representations
of your key audience segments for reference.
Elements of a persona (5) - ✔1- photo
2- name
3- belonging to some kind of description
4- quote to summarize who they are
5- having a goal:
- what they are trying to accomplish, what needs would be met by the site/app
What does Krug mean by "Dont Make me Think." (4) - ✔- no questions, mental chatter,
or errors
- website should be self-explanatory
- users should not have to use any effort
- pages that are confusing will turn customers away
Define "self-evident" in relation to Krug's first law of usability. - ✔Self-evidence on a
website is like good lighting in store- it just makes everything better
What is a convention? Why is it important to use conventions? - ✔- A reoccuring symbol
that is universally understood
ex: a red octagon
- Conventions make websites easier to navigate.
Ex: underlined text means hyperlink
F pattern - ✔Users' eyes start scanning the page on the left-hand edge of design for a
keyword or point of interest.
- when something interesting is found, they read the line horizontally
- loses effectiveness after first few rows
Z pattern - ✔Users scan across the top left to right, then back to left and repeat
throughout the page.
- ideal for sites that are centered around info points and calls to action
points of z pattern - ✔1- logo
2- secondary call to action
3- related info or strong visual element leading to point 4
4- primary call to action
What is a persona? Why should you use them? - ✔reliable and realistic representations
of your key audience segments for reference.
Elements of a persona (5) - ✔1- photo
2- name
3- belonging to some kind of description
4- quote to summarize who they are
5- having a goal:
- what they are trying to accomplish, what needs would be met by the site/app
