5/15/25, 1:11 PM Marketing 3000 Joel Poor exam 3 2025 EXAM QUESTIONS AND VERIFIED ANSWERS (100% CORRECT ANSWERS) A+ G…
Marketing 3000 Joel Poor exam 3 2025 EXAM
QUESTIONS AND VERIFIED ANSWERS (100%
CORRECT ANSWERS) A+ GRADED | ALREADY
PASSED!
Save
Terms in this set (188)
Adjustment Strategy where companies adjust their
Discount And Allowance prices in order to reward customers (examples:
Pricing early payment of bills, volume purchases, off-
season buying)
Cash Discount price reduction to those who pay in cash
Quantity Discount Price reduction to buyers who buy large volume
Noncumulative quantity given for a single purchase (Buy One Get One Free)
Cumulative quantity Discount is given over a number of purchases (Get 9
discount hair cuts get the 10th free)
Offer given by the seller to trade-channel members
Functional Discount (AKA
who perform certain functions (selling storing,
Trade Discount)
bookkeeping)
Discount to buyers who buy merchandise out of
Seasonal Discount
season
Price reduction given for turning in an old item
Trade-in-allowance
(phone, car)
payments or price reductions to reward dealers for
Promotional Allowances participating in advertising and sales support
programs
https://quizlet.com/1044350207/marketing-3000-joel-poor-exam-3-2025-exam-questions-and-verified-answers-100-correct-answers-a-graded-alr… 1/11
, 5/15/25, 1:11 PM Marketing 3000 Joel Poor exam 3 2025 EXAM QUESTIONS AND VERIFIED ANSWERS (100% CORRECT ANSWERS) A+ G…
Segmented/ Companies adjust prices to allow for differences in
Discriminatory Pricing customers, products, and locations
Customer Segment Different customers may pay different prices
Prices (Example: cars)
Different versions of the product are priced
Product Form Pricing
differently (not variable to actual costs)
Location Pricing Charges different prices for different locations
Price Varies based on time (season, month, day,
Time Pricing
time)
1. Market Must Be segment-able
2. Segments must show different degrees of
demand
In order to use
3. Cost of segmenting and watching the market
segmented pricing...
cannot exceed extra revenue obtained by price
difference
4. Must be legal
consider psychology of pricing not only economics
Psychological Pricing
(types reference pricing )
Prices that buyers hold in their mind and what they
Reference pricing refer to when looking at a given product (what you
think the price is based on past prices)
Department store Anchoring and Adjustment
retailers mark-up prices
and then offer
discounted sales prices
(50% off)
practice of using prices like $.99 $19.95 $99.99
Odd Pricing
(May also use Even prices like Nordstrom)
Companies will temporarily mark their products
Promotional Pricing below list price or cost in order to creating buying
excitement and urgency (Black Friday)
Loss Leaders products priced below cost
Type of promotional pricing where prices vary in
Special Event Pricing
certain seasons (Back to school sale)
https://quizlet.com/1044350207/marketing-3000-joel-poor-exam-3-2025-exam-questions-and-verified-answers-100-correct-answers-a-graded-alr… 2/11
Marketing 3000 Joel Poor exam 3 2025 EXAM
QUESTIONS AND VERIFIED ANSWERS (100%
CORRECT ANSWERS) A+ GRADED | ALREADY
PASSED!
Save
Terms in this set (188)
Adjustment Strategy where companies adjust their
Discount And Allowance prices in order to reward customers (examples:
Pricing early payment of bills, volume purchases, off-
season buying)
Cash Discount price reduction to those who pay in cash
Quantity Discount Price reduction to buyers who buy large volume
Noncumulative quantity given for a single purchase (Buy One Get One Free)
Cumulative quantity Discount is given over a number of purchases (Get 9
discount hair cuts get the 10th free)
Offer given by the seller to trade-channel members
Functional Discount (AKA
who perform certain functions (selling storing,
Trade Discount)
bookkeeping)
Discount to buyers who buy merchandise out of
Seasonal Discount
season
Price reduction given for turning in an old item
Trade-in-allowance
(phone, car)
payments or price reductions to reward dealers for
Promotional Allowances participating in advertising and sales support
programs
https://quizlet.com/1044350207/marketing-3000-joel-poor-exam-3-2025-exam-questions-and-verified-answers-100-correct-answers-a-graded-alr… 1/11
, 5/15/25, 1:11 PM Marketing 3000 Joel Poor exam 3 2025 EXAM QUESTIONS AND VERIFIED ANSWERS (100% CORRECT ANSWERS) A+ G…
Segmented/ Companies adjust prices to allow for differences in
Discriminatory Pricing customers, products, and locations
Customer Segment Different customers may pay different prices
Prices (Example: cars)
Different versions of the product are priced
Product Form Pricing
differently (not variable to actual costs)
Location Pricing Charges different prices for different locations
Price Varies based on time (season, month, day,
Time Pricing
time)
1. Market Must Be segment-able
2. Segments must show different degrees of
demand
In order to use
3. Cost of segmenting and watching the market
segmented pricing...
cannot exceed extra revenue obtained by price
difference
4. Must be legal
consider psychology of pricing not only economics
Psychological Pricing
(types reference pricing )
Prices that buyers hold in their mind and what they
Reference pricing refer to when looking at a given product (what you
think the price is based on past prices)
Department store Anchoring and Adjustment
retailers mark-up prices
and then offer
discounted sales prices
(50% off)
practice of using prices like $.99 $19.95 $99.99
Odd Pricing
(May also use Even prices like Nordstrom)
Companies will temporarily mark their products
Promotional Pricing below list price or cost in order to creating buying
excitement and urgency (Black Friday)
Loss Leaders products priced below cost
Type of promotional pricing where prices vary in
Special Event Pricing
certain seasons (Back to school sale)
https://quizlet.com/1044350207/marketing-3000-joel-poor-exam-3-2025-exam-questions-and-verified-answers-100-correct-answers-a-graded-alr… 2/11
