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BCOR 2201 MARKETING MIDTERM
EXAM 2025 BRAND NEW ACTUAL
EXAM WITH ANSWERS.
Referance point - correct answer-NY bagel $4.50 same quality
bagel in MN $1.50 feels cheaper
Constructed Satiation - correct answer-"Endless bowl"
experiment: The feeling of being full is heavily dependent on the
size of the bowl
anchoring effect - correct answer-initial info is more influential
than later info.
brand - correct answer-a name, term, sign, symbol, or design, or
a combination of these, intended to identify the goods and
services of the seller or group of sellers and to differentiate them
from those of the competition
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brand equity - correct answer-the added value the brand name
gives to a product beyond the functional benefits provided
private labels - correct answer-brands owned by distributors ex.
kirkland at costco
(biggest comp.)
sniper targeting - correct answer-perfect fit
shotgun targeting - correct answer-too broad
oversegmention - correct answer-too narrow
shot in the dark - correct answer-misaligned
brand dilution - correct answer-occurs when a brand extension
adversely affects consumer perceptions about the attributes the
core brand is believed to hold
BCOR 2201 MARKETING MIDTERM
EXAM 2025 BRAND NEW ACTUAL
EXAM WITH ANSWERS.
Referance point - correct answer-NY bagel $4.50 same quality
bagel in MN $1.50 feels cheaper
Constructed Satiation - correct answer-"Endless bowl"
experiment: The feeling of being full is heavily dependent on the
size of the bowl
anchoring effect - correct answer-initial info is more influential
than later info.
brand - correct answer-a name, term, sign, symbol, or design, or
a combination of these, intended to identify the goods and
services of the seller or group of sellers and to differentiate them
from those of the competition
, Page | 2
brand equity - correct answer-the added value the brand name
gives to a product beyond the functional benefits provided
private labels - correct answer-brands owned by distributors ex.
kirkland at costco
(biggest comp.)
sniper targeting - correct answer-perfect fit
shotgun targeting - correct answer-too broad
oversegmention - correct answer-too narrow
shot in the dark - correct answer-misaligned
brand dilution - correct answer-occurs when a brand extension
adversely affects consumer perceptions about the attributes the
core brand is believed to hold
