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The Trade Desk EDGE: Marketing Foundations
exam Questions and Correct Answers/ Latest Update /
Already Graded
What does "PII" stand for?
Ans: Personally Identifiable Information
In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an
auction on a per impression basis.
Ans: True
The major difference between a true DSP and an ad network is:
Ans: An ad network focuses on both the demand side and supply side
As RTB evolves:
Ans: The epicenter of power moves from the sell side to the buy side
If you are the only one on the marketing plan, your frequency window might be:
Ans: Not serving as many ads to users since you are not fighting for last-touch
credit
To achieve success in digital advertising, you need to know the rules of the game.
The first and most important rule is to:
Ans: Ask questions and set a goal
Cost per mille (CPM) measures:
Ans: The price an advertiser pays per 1,000 impressions
© 2025/ 2026 | ® All rights reserved
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In reference to line items, how many permutations are possible with the letters
"ABC"?
Ans: In reference to line items, how many permutations are possible with the
letters "ABC"?
If a CPG advertiser is trying to reach 8% of women aged 25-54 and plans to show
them 10 ads, then what is the expected GRP?
Ans: 80
The power of choice benefits the:
Ans: Advertiser
DSPs optimize to:
Ans: Low CPMs
When campaigns are trafficked into the publisher ad server, the buyer has full
control over decisioning.
Ans: False
All data is created equal
Ans: False
What is a true DSP?
Ans: A true DSP allows a buyer to make optimization decisions
Line item-based systems requires you to create a different permutation for every
bidding scenario, which limits the amount of time you can spend on optimizing.
© 2025/ 2026 | ® All rights reserved
The Trade Desk EDGE: Marketing Foundations
exam Questions and Correct Answers/ Latest Update /
Already Graded
What does "PII" stand for?
Ans: Personally Identifiable Information
In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an
auction on a per impression basis.
Ans: True
The major difference between a true DSP and an ad network is:
Ans: An ad network focuses on both the demand side and supply side
As RTB evolves:
Ans: The epicenter of power moves from the sell side to the buy side
If you are the only one on the marketing plan, your frequency window might be:
Ans: Not serving as many ads to users since you are not fighting for last-touch
credit
To achieve success in digital advertising, you need to know the rules of the game.
The first and most important rule is to:
Ans: Ask questions and set a goal
Cost per mille (CPM) measures:
Ans: The price an advertiser pays per 1,000 impressions
© 2025/ 2026 | ® All rights reserved
, 2 | Page
In reference to line items, how many permutations are possible with the letters
"ABC"?
Ans: In reference to line items, how many permutations are possible with the
letters "ABC"?
If a CPG advertiser is trying to reach 8% of women aged 25-54 and plans to show
them 10 ads, then what is the expected GRP?
Ans: 80
The power of choice benefits the:
Ans: Advertiser
DSPs optimize to:
Ans: Low CPMs
When campaigns are trafficked into the publisher ad server, the buyer has full
control over decisioning.
Ans: False
All data is created equal
Ans: False
What is a true DSP?
Ans: A true DSP allows a buyer to make optimization decisions
Line item-based systems requires you to create a different permutation for every
bidding scenario, which limits the amount of time you can spend on optimizing.
© 2025/ 2026 | ® All rights reserved
