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IDIS 344 Final Questions with Detailed Verified Answers (100% Correct Answers) /Already Graded A+

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IDIS 344 Final Questions with Detailed Verified Answers (100% Correct Answers) /Already Graded A+

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IDIS 344 Final Questions with Detailed Verified
Answers (100% Correct Answers) /Already Graded
A+
aim of marketing

Ans: understand customer so well the product fits and sells itself



7 P's of Marketing

Ans: product
promotion
price
placement
people
process
physical evidence



marketing

Ans: the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large



marketing purpose

Ans: to generate revenue for a brand, company, or organization. Marketing
professionals and teams achieve this through the execution of strategic
digital activities that drive traffic, qualified leads, and sales, in direct
collaboration with their sales team.




Sunday, 02 March 2025

,marketing focus of a manufacturer

Ans: -build product/brand awareness
-build demand for the product/brand
-"sell" the product/brand to build market



marketing focus of a distributor

Ans: -distinguish yourself in market
-focus of your value proposition
-more emphasis on your brand versus your products



important changes in sales and marketing teams

Ans: -covid 19 changed the game for distributors
-hybrid approach
-technology impact on sales (ecommerce, CRM)
-expand sales footprint (new customers and markets)



disruptors in the market

Ans: amazon, sears



how did amazon act as disruptor

Ans: start in 1996 selling books
-one of big five companies
-disrupted first retail then wholesale
-prime and 2day delivery establish new standards



how did sears act as disruptor


Examstudy - Stuvia US

,Ans: start in 1886 selling watches
-cheapest supply house
-everything available to everyone
-customer service and catalog new standards
-bankrupt in 2011



5 S's of distribution

Ans: Source
stock
store
sell
ship



5 S's connect

Ans: supplier and customer



information technology

Ans: ERP
CRM



4 support services

Ans: information technology
human resource management
finance management
transportation



human resource management

Examstudy - Stuvia US

, Ans: "people"



finance managment

Ans: "money"



transportation

Ans: "move things"



3 things that go into proper inventory managment

Ans: outside sales
inside sales
e commerce sales



ecommerce

Ans: maintaining business relationships and selling information, services, and
commodities by means of telecommunications networks



top reasons for not provided ecommerce

Ans: -field sales rep become upset
-too hard to get the data to get started
-customers dont need it
-goes against relationship mindset
-already got ecommerce (old version)
-too expensive
-lack expertise to implement
-too busy



Examstudy - Stuvia US

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