SSM Exam I UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
Top-Down context deals with: - CORRECT ANSWER an establish code that dictates
to some extent how you should feel about something
(T/F) as creators of mass comm and media content, freedom of expression is more important
than ethics. - CORRECT ANSWER False
(T/F) the term filming is often used to refer to a great variety of digital video capture,
regardless of whether it is for a brief tv news story or amateur video. - CORRECT
ANSWER True
(T/F) An inductive approach would move from basic formal qualities of an event to the
general picture ie from specific to big picture. - CORRECT ANSWER True
According to communication theorists Marshall McLuhan (1964) does the medium influence
the shaping of the message? - CORRECT ANSWER yes, to a great extent
What is meant by "medium"? - CORRECT ANSWER means of communicating a
story: film, web, radio
What is the relationship between context and perception? - CORRECT
ANSWER context will always have some influence on our perceptions
(T/F) a deductive approach would move from photographic realism to the essential qualities
of the event ie larger picture to more specific part. - CORRECT ANSWER True
Looking into an event means. - CORRECT ANSWER portraying events beyond their
obvious appearance by way of shot type/angle
QUESTIONS AND CORRECT ANSWERS
Top-Down context deals with: - CORRECT ANSWER an establish code that dictates
to some extent how you should feel about something
(T/F) as creators of mass comm and media content, freedom of expression is more important
than ethics. - CORRECT ANSWER False
(T/F) the term filming is often used to refer to a great variety of digital video capture,
regardless of whether it is for a brief tv news story or amateur video. - CORRECT
ANSWER True
(T/F) An inductive approach would move from basic formal qualities of an event to the
general picture ie from specific to big picture. - CORRECT ANSWER True
According to communication theorists Marshall McLuhan (1964) does the medium influence
the shaping of the message? - CORRECT ANSWER yes, to a great extent
What is meant by "medium"? - CORRECT ANSWER means of communicating a
story: film, web, radio
What is the relationship between context and perception? - CORRECT
ANSWER context will always have some influence on our perceptions
(T/F) a deductive approach would move from photographic realism to the essential qualities
of the event ie larger picture to more specific part. - CORRECT ANSWER True
Looking into an event means. - CORRECT ANSWER portraying events beyond their
obvious appearance by way of shot type/angle
