MBA 706 Module 1 - Karen James CORRECT 100%

MBA 706 Module 1 - Karen James
CORRECT 100%
Four Marketing Activities - ANSWER1. Creating
2. Communicating
3. Delivering
4. Exchanging

Selling Orientation - ANSWERMKT focus on pushing products by emphasizing
advertising and selling

Production Orientation - ANSWERMKT focus on cutting costs, and that good
products sell themselves

Value Era - ANSWERMKT focus on providing value for customers

Social Marketing - ANSWERMarketing conducted to achieve a certain social
objective. Used by government agencies, nonprofit organizations, and religious
organizations

4 P's of Marketing Mix - ANSWERProduct, Price, Place, Promotion


Market - ANSWERCollection of buyers and sellers, in which a group of individuals
(consumers) or institutions (business, government, non-profits) share a need that
can be satisfied by an offering

Value - ANSWERBenefits buyers receive that meet their needs

Personal Value Equation - ANSWERvalue = benefits received - [price + hassle]

Product Orientation - ANSWERMKT focus on product innovation

Blue Ocean Strategy - ANSWERBusiness-level strategy that successfully combines
differentiation and cost-leadership activities using value innovation to reconcile the
inherent trade-offs.