IAB - Digital Media Sales Exam Questions and Answers Fully Solved Latest 2025
Awareness, Consideration, Purchase, Retention, Advocacy - Answers What are the five stages in the
'Marketing Funnel"
What does PESO Stand for? - Answers Paid, Earned, Shared, Owned
Paid Media - Answers Tradational Media Buying
Earned Media - Answers Publicity (News coverage or word of mounth)
Shared Media - Answers Provides tools to its own audience to share information about the brand (snap
chat filters)
Owned Media - Answers Web properties that are owned by the advertisier
Converged Media - Answers When all media types are used (dove campaign)
What are the four P's - Answers Product, Price, Place, Promotion
The Digital Landscape - Answers How marketing agencies work
What is a brand? - Answers a type of product or service manudactured or provided by a particular
company under a particular name
What is a Publisher? - Answers Publishers own and perate media properties. The media content they
produce and distribute is typically edited by professionals.
What is a social media platform/s? - Answers Social media platforms such as Facebook, instagram,
youtube, twitter, pinterest are user-generated content incubators, with their own content streams.
What is site rankings? - Answers Site Rankings - Comscore is a company that measures traffic and top
publishers.
Agencies - Answers Agencies are a business or organziation that provides advertising or marketing for a
brand.
Holding Companies - Answers Own Groups of agencies and many different types of agencies
Buy-Side - Answers The companies running ads
Sell-Side - Answers The companies creating the content that the ads run next to
Inventory - Answers The space adjacent to content that is filled with a brand's ad
What are the five stages of media buying - Answers Research, RFP, Evaluate, Recommend, Buy
What are the five stages of media selling - Answers Prospecting, Needs Assessment, Proposal,
Negotiation, Close
Awareness, Consideration, Purchase, Retention, Advocacy - Answers What are the five stages in the
'Marketing Funnel"
What does PESO Stand for? - Answers Paid, Earned, Shared, Owned
Paid Media - Answers Tradational Media Buying
Earned Media - Answers Publicity (News coverage or word of mounth)
Shared Media - Answers Provides tools to its own audience to share information about the brand (snap
chat filters)
Owned Media - Answers Web properties that are owned by the advertisier
Converged Media - Answers When all media types are used (dove campaign)
What are the four P's - Answers Product, Price, Place, Promotion
The Digital Landscape - Answers How marketing agencies work
What is a brand? - Answers a type of product or service manudactured or provided by a particular
company under a particular name
What is a Publisher? - Answers Publishers own and perate media properties. The media content they
produce and distribute is typically edited by professionals.
What is a social media platform/s? - Answers Social media platforms such as Facebook, instagram,
youtube, twitter, pinterest are user-generated content incubators, with their own content streams.
What is site rankings? - Answers Site Rankings - Comscore is a company that measures traffic and top
publishers.
Agencies - Answers Agencies are a business or organziation that provides advertising or marketing for a
brand.
Holding Companies - Answers Own Groups of agencies and many different types of agencies
Buy-Side - Answers The companies running ads
Sell-Side - Answers The companies creating the content that the ads run next to
Inventory - Answers The space adjacent to content that is filled with a brand's ad
What are the five stages of media buying - Answers Research, RFP, Evaluate, Recommend, Buy
What are the five stages of media selling - Answers Prospecting, Needs Assessment, Proposal,
Negotiation, Close
