HUBSPOT SM Certification Exam 2025 Update Newest Questions and Answers Latest (2025 / 2026) (Verified Answers)

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HUBSPOT SM Certification Exam 2025 Update
Newest Questions and Answers Latest ()
(Verified Answers)
Benefits of social media strategy - ..(ANSWER)...-Expand marketing efforts

-Build brand awareness

-attract buyers



Why does a buyer persona matter in social media? - ..(ANSWER)...Determines
your ideal customer



Steps to build social media strategy - ..(ANSWER)...- Explain each sm channel

- Understand impact of social listening and engagement

- Develop a social content strategy for social media plan

- Identify ways that metrics are crucial to success of efforts

- Integrate social media into other inbound efforts



vanity metrics - ..(ANSWER)...metrics that don't improve your decision making



4 categories of KPIs - ..(ANSWER)...reach, engagement, ROI, retention



Considerations for building a social media team - ..(ANSWER)...Business goals,
business stakeholders, international, and social media roadblocks

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Social media team models - ..(ANSWER)...Decentralized, Centralized, Hub and
Spoke, Multiple Hub and Spoke, and Holistic



Components of social media plan - ..(ANSWER)...- Plan business & social goals

- Identify social media roles

- Develop timeline

- Evangelize Plan



Tips for choosing social media tool - ..(ANSWER)...Write down 25 most important
social media features

Review list and circle top 5 features

Use lists to evaluate potential tools



Social listening and social monitoring - ..(ANSWER)...Centralize conversations
about your brand

Actively look for mentions and conversations that pertain to your brand,
products, hashtags, employees, competitors, and customers



3 reasons people use social media - ..(ANSWER)...To be informed, entertained and
connected



3 types of content - ..(ANSWER)...Text, images, gifs