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GENERAL GUIDELINES EXAM 2025
BRAND NEW ACTUAL EXAM WITH
100% VERIFIED QUESTIONS AND
CORRECT SOLUTIONS| ACE YOUR
GRADES.
*An understanding of the user intent is necessary to accurately
rate a search ad? - correct answer -True: An understanding of the
user intent is necessary to accurately rate a search ad. The user
intent is what the user hopes to accomplish by using the Google
search engine. Note that users use the search engine to look for a
variety things, and there are many user intents.
Plausible Meanings - correct answer -If a query has several
plausible meanings, it is important to consider them all.
EX=Query /Java/
possible meanings-programming,coffee,island
Secondary Interpretation of Query - correct answer -If an ad or
landing page assumes a meaning that is possible but not very
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likely, this is a secondary interpretation, rate it on the negative
side of the scale
Ex=Query /Paris/
possible but unlikely meaning Paris,Texas
Implausible Meanings - correct answer -If an ad or landing page
assumes a meaning that is completely implausible, treat it as
completely wrong and choose a very negative rating. Do not use
the Secondary Interpretation of Query flag if the meaning is
clearly implausible.
Ex= Query/Paris/
Implausible Meanings=plaster of Paris
Advertiser Responds to Actual Spelling in Query - correct answer
-If the advertiser assumes that the query is correct as it stands (in
the example above, assumes the user meant [goodnight moom],
treat the advertiser's query interpretation as acceptable.
Ex=Query/goodnight moom/
Advertiser responds to actual spelling of query
goodnight moom -kindle-book
Advertiser Responds to a Plausible Correction of Spelling in
Query - correct answer -If the advertiser assumes that the query
GENERAL GUIDELINES EXAM 2025
BRAND NEW ACTUAL EXAM WITH
100% VERIFIED QUESTIONS AND
CORRECT SOLUTIONS| ACE YOUR
GRADES.
*An understanding of the user intent is necessary to accurately
rate a search ad? - correct answer -True: An understanding of the
user intent is necessary to accurately rate a search ad. The user
intent is what the user hopes to accomplish by using the Google
search engine. Note that users use the search engine to look for a
variety things, and there are many user intents.
Plausible Meanings - correct answer -If a query has several
plausible meanings, it is important to consider them all.
EX=Query /Java/
possible meanings-programming,coffee,island
Secondary Interpretation of Query - correct answer -If an ad or
landing page assumes a meaning that is possible but not very
, Page | 2
likely, this is a secondary interpretation, rate it on the negative
side of the scale
Ex=Query /Paris/
possible but unlikely meaning Paris,Texas
Implausible Meanings - correct answer -If an ad or landing page
assumes a meaning that is completely implausible, treat it as
completely wrong and choose a very negative rating. Do not use
the Secondary Interpretation of Query flag if the meaning is
clearly implausible.
Ex= Query/Paris/
Implausible Meanings=plaster of Paris
Advertiser Responds to Actual Spelling in Query - correct answer
-If the advertiser assumes that the query is correct as it stands (in
the example above, assumes the user meant [goodnight moom],
treat the advertiser's query interpretation as acceptable.
Ex=Query/goodnight moom/
Advertiser responds to actual spelling of query
goodnight moom -kindle-book
Advertiser Responds to a Plausible Correction of Spelling in
Query - correct answer -If the advertiser assumes that the query
