,MNM2604 Assignment 3 Semester 1 2025 - DUE 30
April 2025 ;100 % TRUSTED workings, Expert
Solved, Explanations and Solutions.
MULTIPLE CHOICE,ASSURED EXCELLENCE
MNM2604 Assignment 3 Semester 1 2025 - DUE 30 April 2025
INTRODUCTION…………………………………………………………………………
……..4 QUESTION
1.1………………………………………………………………………………��.4
Based on the market segmentation principles in chapter 5,
formulate a microsegmentation strategy for Lungilicious fresh
indigenous juice, using seven variables in the micro-
segmentation……………………………………………………………………………
4 QUESTION
1.2…………………………………………………………………………………..4
Based on the product positioning process in chapter 5 of the
textbook. Describe six steps in the product positioning process
(You will receive 6 marks for the theoretical discussion of the
steps in the product positioning process). Indicate how
Lungilicious should practically apply the steps in the product
positioning process to distinguish itself in the
market………………………………………………………………………………………
…….4 QUESTION
2…………………………………………………………………………………….4 Using
the pricing process outlined in chapter 8 of the textbook and
learning unit 7 in the study guide, describe three pricing
,objectives that Lungilicious may consider if they plan to
increase prices for their fresh juice made from indigenous fruits
and herbs……………………………………………………………………….
……………………..4 QUESTION
3…………………………………………………………………………………….4 Using
the pricing process outlined in chapter 8 of the textbook and
learning unit 7 in the study guide, describe three pricing
objectives that Lungilicious may consider if they plan to
increase prices for their fresh juice made from indigenous fruits
and herbs. (You will receive 1 mark for the theoretical
discussion of each objective). Explain the pricing objective that
is employed by Lungilicious……………………………….…………….……..4
QUESTION
4…………………………………………………………………………………….4 Using
the branding elements outlined in chapter 11 of the textbook.
Lungilicious is planning to enhance branding of its juice
products. Provide a practical explanation of eight tangible brand
elements that Lungilicious should consider for juice
products……………4
CONCLUSION……………………………………………………………………………
……..5 List of
References……………………………………………………………………………..5
Page numbers must be changed/ edited upon completing the
assignment. INTRODUCTION You must provide an introduction
for your assignment and highlight issues that will be discussed
, in the assignment. QUESTION 1 (18 marks) 1.1 Based on the
market segmentation principles in chapter 5, formulate a
microsegmentation strategy for Lungilicious fresh indigenous
juice, using seven variables in the micro-segmentation. You will
receive 7 marks for explaining each variable of micro-
segmentation in your own words). 1.2 Based on the product
positioning process in chapter 5 of the textbook. Describe six
steps in the product positioning process (You will receive 6
marks for the theoretical discussion of the steps in the product
positioning process). Indicate how Lungilicious should
practically apply the steps in the product positioning process to
distinguish itself in the market (You will receive 6 marks for the
practical application). QUESTION 2 Based on the product life
cycle in chapter 6 of the textbook, provide a practical discussion
of the five stages in the product life cycle (PLC) (You will receive
5 marks for the practical discussion). Identify the stage
Lungilicious is at in the PLC and justify your answer using
evidence from the case study (2 marks will be awarded for
practical application). QUESTION 3 Using the pricing process
outlined in chapter 8 of the textbook and learning unit 7 in the
study guide, describe three pricing objectives that Lungilicious
may consider if they plan to increase prices for their fresh juice
made from indigenous fruits and herbs. (You will receive 1 mark
for the theoretical discussion of each objective). Explain the
pricing objective that is employed by Lungilicious (You will
April 2025 ;100 % TRUSTED workings, Expert
Solved, Explanations and Solutions.
MULTIPLE CHOICE,ASSURED EXCELLENCE
MNM2604 Assignment 3 Semester 1 2025 - DUE 30 April 2025
INTRODUCTION…………………………………………………………………………
……..4 QUESTION
1.1………………………………………………………………………………��.4
Based on the market segmentation principles in chapter 5,
formulate a microsegmentation strategy for Lungilicious fresh
indigenous juice, using seven variables in the micro-
segmentation……………………………………………………………………………
4 QUESTION
1.2…………………………………………………………………………………..4
Based on the product positioning process in chapter 5 of the
textbook. Describe six steps in the product positioning process
(You will receive 6 marks for the theoretical discussion of the
steps in the product positioning process). Indicate how
Lungilicious should practically apply the steps in the product
positioning process to distinguish itself in the
market………………………………………………………………………………………
…….4 QUESTION
2…………………………………………………………………………………….4 Using
the pricing process outlined in chapter 8 of the textbook and
learning unit 7 in the study guide, describe three pricing
,objectives that Lungilicious may consider if they plan to
increase prices for their fresh juice made from indigenous fruits
and herbs……………………………………………………………………….
……………………..4 QUESTION
3…………………………………………………………………………………….4 Using
the pricing process outlined in chapter 8 of the textbook and
learning unit 7 in the study guide, describe three pricing
objectives that Lungilicious may consider if they plan to
increase prices for their fresh juice made from indigenous fruits
and herbs. (You will receive 1 mark for the theoretical
discussion of each objective). Explain the pricing objective that
is employed by Lungilicious……………………………….…………….……..4
QUESTION
4…………………………………………………………………………………….4 Using
the branding elements outlined in chapter 11 of the textbook.
Lungilicious is planning to enhance branding of its juice
products. Provide a practical explanation of eight tangible brand
elements that Lungilicious should consider for juice
products……………4
CONCLUSION……………………………………………………………………………
……..5 List of
References……………………………………………………………………………..5
Page numbers must be changed/ edited upon completing the
assignment. INTRODUCTION You must provide an introduction
for your assignment and highlight issues that will be discussed
, in the assignment. QUESTION 1 (18 marks) 1.1 Based on the
market segmentation principles in chapter 5, formulate a
microsegmentation strategy for Lungilicious fresh indigenous
juice, using seven variables in the micro-segmentation. You will
receive 7 marks for explaining each variable of micro-
segmentation in your own words). 1.2 Based on the product
positioning process in chapter 5 of the textbook. Describe six
steps in the product positioning process (You will receive 6
marks for the theoretical discussion of the steps in the product
positioning process). Indicate how Lungilicious should
practically apply the steps in the product positioning process to
distinguish itself in the market (You will receive 6 marks for the
practical application). QUESTION 2 Based on the product life
cycle in chapter 6 of the textbook, provide a practical discussion
of the five stages in the product life cycle (PLC) (You will receive
5 marks for the practical discussion). Identify the stage
Lungilicious is at in the PLC and justify your answer using
evidence from the case study (2 marks will be awarded for
practical application). QUESTION 3 Using the pricing process
outlined in chapter 8 of the textbook and learning unit 7 in the
study guide, describe three pricing objectives that Lungilicious
may consider if they plan to increase prices for their fresh juice
made from indigenous fruits and herbs. (You will receive 1 mark
for the theoretical discussion of each objective). Explain the
pricing objective that is employed by Lungilicious (You will
