Introduction to Business 12th edition by Kelly & Williams, All
x x x x x x x x x
Chapters || A+ Guide
x x x x
Chapter x 1 x - x 17
Chapter x 1
Table of Contents
x x
Purpose x and x Perspective x of x the x Chapter ................................................................................................ 2
Cengage x Supplements ................................................................................................................................... 2
Chapter x Objectives ....................................................................................................................................... 2
Complete x List x of x Chapter x Activities x and x Assessments .......................................................................... 2
Key x Terms.................................................................................................................................................... 3
What's x New x in x This x Chapter .................................................................................................................. 4
Chapter x Outline ............................................................................................................................................ 5
Discussion x Questions ................................................................................................................................. 12
Additional x Activities x and x Assignments ................................................................................................... 12
Additional x Resources ................................................................................................................................. 15
Cengage x Video x Resources.................................................................................................................... 15
Appendix ..................................................................................................................................................... 15
Generic x Rubrics ..................................................................................................................................... 15
Standard x Writing x Rubric ...................................................................................................................... 15
Standard x Discussion x Rubric.................................................................................................................. 16
,Purpose and Perspective ofthe Chapter
x x x x x
Business x today x is x complex, x global, x and x faster x moving x than x ever x before. x This x chapter
x introduces x the xrole x of x business x in x the x economy x and x how x we x got x to x where x we
x are. x It x also x lists x the x core xfactors x of x production x and x the x key x dimensions x of x today‘s
x business x environment. x Throughout x the xbook, x we x will x look x more x closely x at x the
x impact x of x change x in x every x facet x of x business x from xmanagement x to x marketing x to
x money, x the x interrelatedness x of x these x factors, x and x how x business xrelates x to x you.
CengageSupplements x
The x following x product-level x supplements x provide x additional x information x that x may x help x you x in
x preparing x your xcourse. x They x are x available x in x the x Instructor x Resource x Center.
Transition x Guide x (provides x information x about x what‘s x new x from x edition x to x edition)
Educator‘s x Guide x (describes x assets x in xthe x platform x with x a
x detailed xbreakdown x of x activities x by x chapter x with x seat x time)
PowerPoint x (provides x text-based x lectures x and x presentations)
Test x Bank x (contains x assessment x questions x and x problems)
Guide x to x Teaching x Online x (provides x information x about x the x key x assets x within x the
x product xand x how x to x implement/facilitate x use x of x the x assets x in x synchronous x and
x asynchronous xteaching x environments)
Accelerated x Course x Syllabus x (provides x guidance x on x the x recommended
x delivery x of xcourse x materials x given x a x 5-week, x 8-week, x 12-week, x and x 16-
week x course)
MindTap x User x Guide x (provides x information x on x how x to x navigate x and x use x MindTap)
ChapterObjectivesx
The x following x objectives x are x addressed x in x this x chapter:
1-1 x Discuss x the x role x of x business x in x the x economy x 1-2
xExplain x the x evolution x of x modern x business
1-3 Discuss x the x role x of x nonprofit x organizations x in x the x economy
1-4 Outline x the x core x factors x of x production x and x how x they x affect x the
x economy x1-5 x Describe x today‘s x business x environment x and x each x key
x dimension
1-6 Explain x how x current x business x trends x might x affect x your x career x choices
CompleteListofChapter Activities and Assessments
x x x x
For x additional x guidance x refer x to x the x Guide x to x Teaching x Online.
ChapterrObjective PPTqrslide Activity/Assessment Duration
, 2 Icebreaker 5–10 x min.
1-1 8 Discussion x Activity 10 x min.
1-2 13 Group x Activity x 1 10 x min.
1-3 17 Written x Reflection x Activity 15–20 x min.
1-4 20 Polling x Activity 5 x min.
1-5 29 Group x Activity x 2 15–20 x min.
1-6 33 Breakout x Activity 15–20 x min.
1-1–1-6 35 Self-Assessment 10–15 x min.
Why xDoes xChange xMatter xto
xMe? x (Chapter x 01 x Business
1-1–1-6 N/A 5 x min.
xNow: xChange xIs xthe xOnly
xConstant)
Learn x It x 1-1 x and x 1-2:
xBusiness x Now: x Moving
1-1, x 1-2 N/A x at xBreakneck x Speed x and 10 x min.
x The xHistory x of x Business:
x Putting xIt
All x in x Context
Learn x It x 1-3 x and x 1-4:
xNonprofits x and x the
1-3, x 1-4 N/A xEconomy: x The x Business 5 x min.
x of xDoing x Good x and
xFactors xof xProduction: xThe
x Basic
Building x Blocks
Learn x It x 1-5 x and x 1-6: x The
xBusiness x Environment: x The
1-5, x 1-6 N/A xContext x for x Success x and 10 x min.
xBusiness xand xYou: xMaking xIt
xPersonal
Assignment: x Chapter x 01
1-1–1-6 N/A xBusiness x Now: x Change x Is 25 x min.
x the
Only x Constant
Case x Activity: x Chapter x 01
1-1–1-6 N/A xBusiness xNow: xChange xIs xthe 15 x min.
xOnly x Constant
[return x to x top]
Key Terms
x
Business x environment: x The x setting x in x which x business x operates. x The x five x key x components
, x are xeconomic x environment, x competitive environment, x technological x environment, x social
x environment, xand x global x environment.
Business x technology: xAny x tools—especially x computers, x telecommunications, x and x other x digital
xproducts— x that x businesses x can x use x to x become x more x efficient x and x effective.