©EVERLY 2025 ALL RIGHTS RESERVED
LOMA 291 Module 2 Exam Questions And
Answers Latest Updated 2025 |100%
Verified.
Omnichannel distribution - Answer✔A form of distribution that enables personalized sales to
customers through multiple, integrated communication channels.
Common ways to engage with customers - Answer✔- Face to Face
- Phone
- Direct Mail or Email
- Online
- Print and Broadcast Media
- Worksite Marketing
- Location Selling
Face to Face - Answer✔Financial professionals commonly meet face-to-face with potential
customers, often referred to as prospects. Financial professionals follow a fairly typical sales
process during a series of meetings.
During these face-to-face meetings, the financial professional:
Identifies the prospect's financial needs
1
, ©EVERLY 2025 ALL RIGHTS RESERVED
Develops a proposal that recommends one or more insurance products to meet the identified
needs
Presents the proposal to the prospect in hopes of completing a sale
If the sale is successful, assists the customer in applying for the product, submits the application
to the insurer, and, in some instances, delivers the policy to the customer
Prospects - Answer✔A potential customer for an insurer's products or services.
Phone - Answer✔Insurers and financial professionals can use telephones to share information
with customers and prospects. Sometimes, the customer will initiate the contact...
Direct Mail or Email - Answer✔An insurer or financial professional using direct mail or email
distributes insurance sales materials through a mail service directly to a list of prospective
customers. These mailings can be physical letters, brochures, or flyers mailed to the prospect or
emails sent to a distribution list. The target market for direct mail might be readers of a
particular publication or holders of a particular credit card.
For paper mail, the sales materials usually consist of an introduction letter, a brochure that
describes a particular product, an insurance or annuity application, or an inquiry form the
customer can use to request further information about the product. For email, the insurer
provides links to similar items on the insurer's website.
Online - Answer✔Most insurers' websites provide information and self-service options and
promote products that can satisfy needs. Insurers also advertise their products through third-
party websites and social media. Consumers using these websites may contact the company by
telephone, email, or web chat to ask questions or purchase a product. Often, insurers put these
consumers in contact with a financial professional.
Financial professionals may also use websites and social media to engage with customers
directly.
Print and Broadcast Media - Answer✔An insurer or financial professional may use printed
publications, such as magazines or newspapers, to describe a particular product and generate
2
, ©EVERLY 2025 ALL RIGHTS RESERVED
interest in that product. Insurers can try to reach a particular target market by printing
advertisements in newspapers in certain geographical areas or in magazines that appeal to
certain demographics. For example, an advertisement for an annuity product designed for
people age 62 or older might appear in a magazine for retired people.
An insurer can use radio, television, or video streaming sites to disseminate an advertising
message over a wide area to a large, generally undifferentiated audience. However, selecting
certain programs or times of the day in which to advertise does allow an insurer some
selectivity. For example, a life insurance product might be advertised on television between the
hours of 8 and 10 p.m. when newly married couples or young parents are likely watching
television.
Worksite Marketing - Answer✔Financial professionals sometimes engage in worksite marketing
to distribute voluntary benefits. Usually, the employer collaborates with the financial
professional to promote voluntary benefits to employees.
Examples of voluntary benefits
include:
Life insurance
Disability insurance
Accident insurance
Critical illness insurance
Long-term care insurance
ID theft protection
Legal services
Financial counseling
Worksite Marketing definition - Answer✔A method for distributing voluntary benefits to people
at their place of work.
3
, ©EVERLY 2025 ALL RIGHTS RESERVED
Voluntary Benefits - Answer✔Individual or group insurance or other financial products offered
through an employer, but paid for by the covered employee, usually through payroll deduction.
Location selling - Answer✔Some insurance companies also sell insurance products through a
method known as location-selling. These locations can be staffed by a financial professional or
offer self-service options for customers.
Location-selling systems may be located in businesses such as department stores, big box
stores, grocery stores, and funeral homes.
Location selling system - Answer✔A method for distributing insurance products that is designed
to generate customer-initiated sales at an office or information kiosk in a store, shopping mall,
or other non-insurance business establishment.
Which of the following enables personalized sales to customers through multiple, integrated
communication channels?
a. Omnichannel distribution
b. Worksite marketing
c. Location-selling - Answer✔A. - Omnichannel distribution is the term generally used for
distribution that enables personalized sales to customers through multiple, integrated
communication channels.
Which of the following are examples of products that can be offered as voluntary benefits?
Choose all that apply.
Life insurance
Disability income insurance
Accident insurance
Critical illness insurance
Long-term care insurance - Answer✔All of them- All of the above benefits are examples of
voluntary benefits. Some financial professionals engage in worksite marketing to distribute
these benefits.
4
LOMA 291 Module 2 Exam Questions And
Answers Latest Updated 2025 |100%
Verified.
Omnichannel distribution - Answer✔A form of distribution that enables personalized sales to
customers through multiple, integrated communication channels.
Common ways to engage with customers - Answer✔- Face to Face
- Phone
- Direct Mail or Email
- Online
- Print and Broadcast Media
- Worksite Marketing
- Location Selling
Face to Face - Answer✔Financial professionals commonly meet face-to-face with potential
customers, often referred to as prospects. Financial professionals follow a fairly typical sales
process during a series of meetings.
During these face-to-face meetings, the financial professional:
Identifies the prospect's financial needs
1
, ©EVERLY 2025 ALL RIGHTS RESERVED
Develops a proposal that recommends one or more insurance products to meet the identified
needs
Presents the proposal to the prospect in hopes of completing a sale
If the sale is successful, assists the customer in applying for the product, submits the application
to the insurer, and, in some instances, delivers the policy to the customer
Prospects - Answer✔A potential customer for an insurer's products or services.
Phone - Answer✔Insurers and financial professionals can use telephones to share information
with customers and prospects. Sometimes, the customer will initiate the contact...
Direct Mail or Email - Answer✔An insurer or financial professional using direct mail or email
distributes insurance sales materials through a mail service directly to a list of prospective
customers. These mailings can be physical letters, brochures, or flyers mailed to the prospect or
emails sent to a distribution list. The target market for direct mail might be readers of a
particular publication or holders of a particular credit card.
For paper mail, the sales materials usually consist of an introduction letter, a brochure that
describes a particular product, an insurance or annuity application, or an inquiry form the
customer can use to request further information about the product. For email, the insurer
provides links to similar items on the insurer's website.
Online - Answer✔Most insurers' websites provide information and self-service options and
promote products that can satisfy needs. Insurers also advertise their products through third-
party websites and social media. Consumers using these websites may contact the company by
telephone, email, or web chat to ask questions or purchase a product. Often, insurers put these
consumers in contact with a financial professional.
Financial professionals may also use websites and social media to engage with customers
directly.
Print and Broadcast Media - Answer✔An insurer or financial professional may use printed
publications, such as magazines or newspapers, to describe a particular product and generate
2
, ©EVERLY 2025 ALL RIGHTS RESERVED
interest in that product. Insurers can try to reach a particular target market by printing
advertisements in newspapers in certain geographical areas or in magazines that appeal to
certain demographics. For example, an advertisement for an annuity product designed for
people age 62 or older might appear in a magazine for retired people.
An insurer can use radio, television, or video streaming sites to disseminate an advertising
message over a wide area to a large, generally undifferentiated audience. However, selecting
certain programs or times of the day in which to advertise does allow an insurer some
selectivity. For example, a life insurance product might be advertised on television between the
hours of 8 and 10 p.m. when newly married couples or young parents are likely watching
television.
Worksite Marketing - Answer✔Financial professionals sometimes engage in worksite marketing
to distribute voluntary benefits. Usually, the employer collaborates with the financial
professional to promote voluntary benefits to employees.
Examples of voluntary benefits
include:
Life insurance
Disability insurance
Accident insurance
Critical illness insurance
Long-term care insurance
ID theft protection
Legal services
Financial counseling
Worksite Marketing definition - Answer✔A method for distributing voluntary benefits to people
at their place of work.
3
, ©EVERLY 2025 ALL RIGHTS RESERVED
Voluntary Benefits - Answer✔Individual or group insurance or other financial products offered
through an employer, but paid for by the covered employee, usually through payroll deduction.
Location selling - Answer✔Some insurance companies also sell insurance products through a
method known as location-selling. These locations can be staffed by a financial professional or
offer self-service options for customers.
Location-selling systems may be located in businesses such as department stores, big box
stores, grocery stores, and funeral homes.
Location selling system - Answer✔A method for distributing insurance products that is designed
to generate customer-initiated sales at an office or information kiosk in a store, shopping mall,
or other non-insurance business establishment.
Which of the following enables personalized sales to customers through multiple, integrated
communication channels?
a. Omnichannel distribution
b. Worksite marketing
c. Location-selling - Answer✔A. - Omnichannel distribution is the term generally used for
distribution that enables personalized sales to customers through multiple, integrated
communication channels.
Which of the following are examples of products that can be offered as voluntary benefits?
Choose all that apply.
Life insurance
Disability income insurance
Accident insurance
Critical illness insurance
Long-term care insurance - Answer✔All of them- All of the above benefits are examples of
voluntary benefits. Some financial professionals engage in worksite marketing to distribute
these benefits.
4
